I think I especially appreciated the last paragraph of this piece, because sometimes it’s easy to forget that the post-meme, and in this case the WGDI meme, is centered around the subtle communication of emotions or struggles. Between the vague motivational and church-y type quotes, there’s potentially a story to be learned from the posters.
I’ve never really considered the racial divides between meme types and designs- as Nick argued in his original post, the Advice Animal meme definitely skews towards the sensibilities of a certain age, race, and sex, and I’ve been a member of that group since the memes were conceived. It’s easy to see the internet’s culture as “universal” when viewing it behind a screen, or usernames devoid of any such identifiers (and, truthfully, I still believe that this does lead to more inclusive communities, in some cases, as prejudices can be erased by the screen itself- actually, I’d like to hear your opinion on this, given your expertise).
The cultures and sub-cultures of the internet are so often neglected when it comes to academic study, and it’s exciting to read such a frank article from a scholar doing work in the field. I look forward to reading more, as well as any recommendations you might have from others!