Ritchel CastilloinThe Brand InsightMy Top 8 Free Social Media ResourcesIf you’re an entrepreneur and want to ramp up your social media game, this article is for you. I share my top FREE social media resources…Mar 25, 2020Mar 25, 2020
Ritchel Castillo5 Ways to Avoid Brand ConfusionLet’s say you’re at a cocktail mixer for entrepreneurs and someone asks you “so what’s your business?”Feb 9, 2020Feb 9, 2020
Ritchel CastilloinThe Brand Insight5 Ways to Avoid Brand ConfusionLet’s say you’re at a cocktail mixer for entrepreneurs and someone asks you “so what’s your business?”Feb 7, 2020Feb 7, 2020
Ritchel CastilloinThe Brand Insight4 Reasons You Should Invest in Your BrandingAre you looking to start a business or wondering how to approach branding for your company? Maybe you’ve been in business for a while and…Dec 23, 2019Dec 23, 2019
Ritchel CastilloinThe Brand InsightWhat is Branding? A human approach to lifting the confusion.According to SBA Office of Advocacy, there are 30.2 million small businesses in the US which represents 99.9% of all US businesses. Yet…Dec 6, 2019Dec 6, 2019
Ritchel CastilloinThe Brand InsightHow to Create a Small Business Sales Funnel that ConvertsIf you’re like most small businesses, your focus is on the end of the sales funnel: the purchase or transaction. To increase your odds of…Nov 20, 2019Nov 20, 2019
Ritchel CastilloinThe Brand InsightBranding Tips for Small BusinessesAs small business owners, we don’t have a ton of capital, time, or resources to invest in branding. We’re too focused on running our…Nov 6, 2019Nov 6, 2019
Ritchel CastilloinThe Brand Insight4 Website Branding StrategiesLet’s face it, every business in existence today, no matter how big or small, needs a website. A company’s website is often the first stop…Nov 6, 2019Nov 6, 2019
Ritchel CastilloinThe Brand InsightHow To Improve Your BrandIf you’re looking for ways to improve your brand, the problem probably isn’t that you need to improve it, it’s that you’ve never taken the…Nov 6, 2019Nov 6, 2019
Ritchel CastilloinThe Brand Insight5 Ways Your Website May Be Turning Customers AwaySo you’ve invested a decent amount of money into redesigning your website. It’s got all the bells and whistles, looks great on any device…Nov 6, 2019Nov 6, 2019