BraTheoryCustom Bras: How much does it cost, and why?At Bra Theory, the price of your first custom-made bra is $350. Subsequent bras cost $250 per bra.Sep 24, 20181Sep 24, 20181
BraTheoryBras Support More Than Just Your BoobsWhile men have the luxury of custom-made apparel through sites like Indochino or Proper Cloth based in NYC, women lack similar options to…Sep 17, 2018Sep 17, 2018
BraTheoryBra Theory 101: Why won’t my straps stop slipping, and what can I do about it?One of the world’s unsolved mysteries: why your bra straps keep slipping off no matter what you do.Aug 3, 2018Aug 3, 2018
BraTheoryHighs and Lows of a Women’s Underwear Startup (June edition)Hi, friends. We’re Bra Theory, and we’re on a mission to disrupt the bra industry. Interested? Join the beta for a sneak-peek to the best…Jul 2, 2018Jul 2, 2018