Dec 24, 2018Anticipatory design and improvements for Airbnb homepageAnticipatory design is a UX pattern that seeks to entirely remove user choice from the equation. Disclaimer: Before rolling out any changes such as the proposed ones, it’s crucial to understand the importance of conducting usability and A/B testing on a large platform like Airbnb. …UX4 min readUX4 min read
Dec 14, 2018Optimizing the purchase journey on Sprint’s websiteThe speed of the human mind is remarkable. So is its inability to face the obvious. - Simon Mawer Solving the Mensa test shouldn't be complicated since the idea is that almost everyone can solve it, the question is: how fast? The speed of understanding the content on the screen…UX3 min readUX3 min read
