Everybody loves a good makeover story. Unassuming girl/boy with unrealised potential meets uninhibited ally, unexpected friendship forms, cue montage of outrageous hairstyles, outfit changes and hilarious social mishaps, and in the end we learn that even though appearances may change, it’s what’s inside that truly counts.

That being said, when it comes to content management systems (or indeed any digital application), outer beauty does carry weight — insofar as it impacts the user experience. Ideally, a user interface should be pleasant and intuitive to use. The consequences of interacting with any element should be immediately obvious to a user before…


Chocolate? Vanilla. No, wait — strawberry. From ice cream to Netflix to Brexit, it seems that one thing we humans are great at is changing our minds. And with so much choice available in our first-world, free-market economy, it’s no wonder that FOMO and FOBO are things.

Choosing a content management system (CMS) is one such decision made overwhelming by the sheer number of candidates available. …


Despite your best efforts, you’ve been ignoring your users.

Here’s a test. Go to Wired and see how long it takes you to find the first headline on the page that starts with the letter A, or lack thereof. Now, go to FastCompany and do the same - but do it with your eyes closed. How much longer did that take you? Could you even complete it?

Here’s another test. Go to Google and time how long it takes you to type in a search for this year’s Super Bowl results. Now, try the same timed exercise for the last World Series results — but this time you can’t…


This is part four of a four-part series focused on B2B web design practices for western companies trying to break in to the Chinese market. Catch up with parts one, two and three.

Sign up for a WeChat account here

The New Age of WeChat

For B2B and enterprise companies, Western or Chinese, a significant presence on WeChat is becoming an increasing necessity. In 2017, 60% of new connections made in the app for the near-billion person installed user base were work-related contacts; 80% of these users report using WeChat to complete work-related tasks like arranging meetings or saving someone’s contact info. …


This is part three of a four-part series focused on B2B web design practices for western companies trying to break in to the Chinese market. Catch up with parts one and two.

Historically, due to the “Great Firewall” western forms of social media do not exist in China. Looking for a Twitter to post your thoughts? China has Sina Weibo. Want to watch some user-uploaded video? Forget YouTube, but there is Youku. Instead of sending your friends money through Venmo and PayPal, they’ve got Alipay. …


This is part two of a four-part series focused on B2B web design practices for western companies trying to break in to the Chinese market. Part one can be found here.

Weltmeister Motors’ Chinese homepage

User Experience Considerations in China

On the surface, the average Chinese user’s experience on the internet seems similar to Western habits. The basics are the same: Chinese and Western users prefer largely similar reading experiences in a header-body-footer format. Clear, direct displays of information in an upfront manner are considered trustworthy and clean, minimal sites are equated with higher status, luxury and “good design.”

This is especially true when it comes to B2C and…


This is part one of a four-part series focused on B2B web design practices for western companies trying to break in to the Chinese market. In following weeks, we’ll be covering User Experience, Colour & Typography, and social media including the giant that is WeChat.

As China’s business and consumer presence grows larger and larger on the world stage, it’s becoming increasingly important for western companies to develop a presence in their market. This isn’t as simple as simply adding a “.cn” to your web address however. There are a number of cultural differences that extend far beyond the language…

Camp Pacific

A collection of campfire conversations and shared experiences from the campers of a Vancouver digital agency.

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