AOL 121: MY 2016 LAW FIRM GOALS

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As most of you know, I sold my law firm at the end of last year and started a new one in March, 2016.

In just a little over a month I’ve made a ton of progress, and I’ve got a long way to go.

I thought now might be a good time to share my 2016 law firm goals with you on a quarter by quarter basis so you can get an idea of the things I’m working toward and the order I’m working toward them in.

As always, if you want to hear the details about my 2016 law firm goals you can listen to the podcast by clicking the link above or you can read the transcript below.

Enjoy!

Cheers,

Christopher Small

P.S. — curious about what I do on a daily basis to create and build my successful law firm? Now you can find out first hand (and steal some of my secrets). It’s called the Law Firm Confidential Podcast, and you can get access to the first 5 episodes for free by clicking right here.

Who am I? I am an expert on starting a law firm and law firm marketing. I’ve started two successful law firms (you can check out my current law firm here) and love sharing what I’ve learned so you can do it too.

My 2016 Law Firm Goals Transcript

Hey everybody welcome to episode 121 of The Art of Lawyering Podcast. I am excited to be here with you today and excited to be talking about something that is always super fun for me. May or may not be fun for you but is a way that i definitely sort of waste some time. But also set the vision and set my path for the future and give myself a reason to come in every day and work hard. And today we’re talking about goals. And specifically we’re going to talk about my goals for the rest of 2016. I think it’s important to be able to just hear and see what my expectations are for this year.

Knowing that I basically started this new firm. Not even January 1 but I’m really talking about March 10th or so of 2016, so like only a month in so far and I want to tell you what my goals are for this year so you get a sense of how I’m breaking down my new starting a law firm journey. So that you can you know steal what you want from this. Modify how you want, call me crazy, but every, whatever you want to do because of this is where it’s going. So what I’ve done is basically, I broke up my goals into quarters starting with the second quarter of 2016 which is April, May, June. Third quarter would be July, August, September. And the fourth quarter would be October, November, December. Obviously, you do your twelve months divide them by four, that’s what you get your quarters.

So let’s just break it down, let’s get into it. We don’t have much time. So for this quarter’s golf or so for Q2 2016, I have one goal. I have one keyword and one for main focus for this and it’s foundation. I want to have the foundation of my law firm set. I want to have the basic processes in place. I want things to be running smoothly. I want the well oiled machine to be up and running. Will it be perfect in three months? No, but it can be well on its way that means having, forms in place. That means having a specific workflow. You know figured out that means, all of these kind of things. That will enhance the client experience. Enhance our experience on the back end. Get more people to sign up.

And also get more money into the office, obviously. This includes you know creating these marketing systems. Having these happy hour set up, all the stuff that I’ve been working on and talking about. That’s what Q2 is for. And also Q2 is also about establishing expertise and building expertise. You know as maybe some of this forever obviously you know we’re turning as we practice. No one ever gets the end. We’re always getting better. But I want to dive in, to continue dive as I have in for the last six months or so. To build up that expertise.

The third thing that I want to do for Q2 is have my assistant hired by the end of the quarter. And I’m planning on having someone start with me in June 1-ish you know I’m having a baby in like a week or so. The first two weeks of May are going to be sort of slow probably for me anyway. But that’s my Q2 goal. It’s really about foundation and I think the assistant is part of the foundation. So soon as you can make enough money to pay someone to come in, do it because it’s going to allow you to really exponentially increase the amount of money that you can bring in. Because it’s going to free up a lot of time for you to. It’s gonna make things run smoother. You’ll get more sign ups. You’ll have more outreach. And more follow up. It’s great.

So Q3 goal is to monetize. So it’s to take this foundation on us and I’ll really ramp them up. So for me that means getting into some funnel work. Which means really digging into starting up and honing the online marketing funnels which would include Facebook ads and google ads for the most part. And given those set up it also includes creating and implementing a squeeze page or an opt in to my website. To continue to get more leads and drive more leads that way. To give me an outlet. Something to promote on my podcast and on my video show. And to also in Q3, start the successful in Seattle podcast which may or may not have that name in the future but will be a podcast that is centered around interviewing successful people in the area. And it will be sponsored by my law firm.

So I will just be another guy sort of interviewing these people. Providing them with some exposure and CMS Law Firm will be the sponsor of the show. So that’s Q3. Q4 is about revenue. It’s all about revenue generation. With these systems in place when it should be coming out right. And so at the end of Q4, come in Q4, is really at this point at that point just about continuing to get make everything better. Continue to work on things and to be quite frank. I won’t know exactly what I need to do in Q4 until I can see what I’ve done. In Q3 and Q2 but I will tell you that my revenue goal for 2016 is 100K. And that’s not to be a hundred thousand law firm which means making a three hundred dollars a month or so. That gets you to one hundred thousand dollars in a twelve month span. But to actually have generated one hundred thousand dollars in revenue in the, gross revenue for 2016.

So to do that I’m gonna have to really put the hammer down. But the idea is that the revenue continues to exponentially increase over time. I’ve made some money this month already. I made some money last month. You know it’s continuing to grow. A snowball that leads continue to come in. It’s just a matter of continuing to build that and create that and the sky’s the limit. We’ll go from there once we get to Q4, then we’ll evaluate for 2017 and we’ll go from there. But that is the breakdown of the rest of 2016. So I would encourage you all to do the same thing. To think about your law firm in terms of these chunks. And what you need to get done. And then focus very very specifically on those things. Okay, that’s it for today. I will catch you tomorrow. Or not tomorrow, catch you the next week. Bye.