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Sasank Reddy
Sasank Reddy

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Published in

Thoughts on Emerging Markets

·Jul 11, 2018

Consumer Trends in India

In June, I traveled to India for about 3 weeks. These are some observations I made during the trip. 1.) Smartphones are everywhere. Now data is a lot cheaper. No matter where you go, you see smartphone shops. Sometimes you see the same company stores across from each other on the street. …

India

4 min read

Consumer Trends in India
Consumer Trends in India
India

4 min read


Published in

Mobile, Apps and Future

·Aug 20, 2014

The Rise of Intelligent Digital Assistants

How mobile phones, personal data, and the cloud are creating a new way to interact with computing devices. — The idea of having an intelligent digital assistant isn’t new. Hollywood has already introduced us to what a digital assistant could look like in the future — see Hal from 2001: A Space Odyssey, Jarvis from Iron Man, and Samantha from Her. …

7 min read

The Rise of Intelligent Digital Assistants
The Rise of Intelligent Digital Assistants

7 min read


Published in

Growth Engineering Notebook

·Jul 29, 2014

Generate Better Referrals by Analyzing the Address Book

A deep-dive into the art of leveraging contact information to drive quality invitations for your app. — Most messaging apps utilize the phone’s local address book to jump start a user’s network. Typically, these apps connect you with other people who are already on the network by comparing phone numbers. …

5 min read

Generate Better Referrals by Analyzing  the Address Book
Generate Better Referrals by Analyzing  the Address Book

5 min read


Published in

Growth Engineering Notebook

·Jul 25, 2014

Designing for Word of Mouth

How consumer mobile startups build “word of mouth” into their product. — There are only a handful of channels that mobile/web products can use to grow their user base. Andrew Chen recently categorized the main ones as being: paid acquisition, virality, SEO, sales, and partnerships. …

5 min read

Designing for Word of Mouth
Designing for Word of Mouth

5 min read


Published in

Growth Engineering Notebook

·Jul 21, 2014

Growth is a Mindset

The 7 Steps to Follow When Iterating Your Product for Growth — Image via Growth Giant In a recent talk at Airbnb, Ivan Kirigin observed that while he worked at Facebook, almost all growth initiatives followed a similar pattern. The idea that growth can be broken down into a framework is absolutely on point. Below, I have listed a 7 step framework…

3 min read

Growth is a Mindset
Growth is a Mindset

3 min read


Published in

Thoughts on Emerging Markets

·Jul 17, 2014

Winning Through Localization

To be successful in emerging markets you need to adapt to local customs, habits, and beliefs. — pranav | Flickr There are many challenges in building businesses in emerging markets. One technique corporations use to succeed is to localize their products. But localizing means more than just supporting regional languages. It’s about adapting business practices and products to the nuances associated with a particular region. …

3 min read

Winning Through Localization
Winning Through Localization

3 min read


Published in

Thoughts on Emerging Markets

·Jul 17, 2014

The Smartphone Battle in India

How emerging business models are changing the way that phones are marketed and sold. — Ashwin John | Flickr It’s incredible how things are evolving in India in terms of the mobile phone device business. Samsung is the leader but Indian brands are making great progress. New upstarts like Xiaomi are entering the market as well. In this article, I examine the different approaches that…

4 min read

The Smartphone Battle  in India
The Smartphone Battle  in India

4 min read


Published in

Mobile, Apps and Future

·Jul 16, 2014

The Wild World of Mobile Messaging

Why no single app will ever be king. — Kārlis Dambrāns / Flickr The messaging space is turning out to be quite different from social networking. Instead of one dominant service taking over, people are using several apps for their communication needs. But why is this? Messaging apps are easy to get started with and use simultaneously. People are always looking for better ways to communicate. App stores provide an…

4 min read

The Wild World of Mobile Messaging
The Wild World of Mobile Messaging

4 min read


Published in

Thoughts on Emerging Markets

·Jul 16, 2014

5 Mobile Trends in India

On-the-go observations based on travels in mid 2014. — Liji Jinaraj | Flickr In June, I traveled to India for about 2 weeks. My time was split between Delhi and Bangalore. These are some observations I made while on the trip in terms of mobile phone usage. 1.) Smartphones are hot. But features phones still prevail. There is no doubt that smartphone adoption is growing in India in…

6 min read

5 Mobile Trends in India
5 Mobile Trends in India

6 min read


Published in

Mobile, Apps and Future

·Jul 14, 2014

The Growing Mobile Photo Opportunity

How smartphones changed photography and where photo services are headed next. — What happens when everyone has a camera in their pocket all the time? Photography changes forever. The smartphone (or the “smartcamera”) has disrupted photography and expanded the addressable market for photos. So how is the smartphone different from a digital camera? It’s with you all the time. You can take photos…

5 min read

The Growing Mobile Photo Opportunity
The Growing Mobile Photo Opportunity

5 min read

Sasank Reddy

Sasank Reddy

317 Followers

Builder, Entrepreneur, Thinker. Oh, I love Kullect.

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