Fake it ’til you make it” is BS

“Fake it ’til you make it” is a popular and oft repeated phrase offered to people that are scared of making a significant change or embarking on something new. The statement gained traction as people began embracing the facade of success in an effort to build confidence. Popular media reinforces this approach, suggesting strategies that will help you “fake it” and evidence to support its effectiveness.

The seduction of pithy axioms like this are hard to deny. They’re sure to draw more attention than the rough, unvarnished simplicity of the truth.

The truth is that it’s you don’t need to fake it.

Confidence is gained through competence. And competence is a result of consistent action.

“Faking it” is about outward appearance, how you look to others. It’s a needless distraction.

For proof, look no further than any construction site. Whether it’s greenfield development or a rehab project, a process is followed from beginning to end.

Are the builders faking it during construction? No. They don’t have to.

When you’re laying a foundation, you’re making it.

When you’re putting up framing, you’re making it.

When you’re adding the final touches and flourishes, you’re making it.

Each day in which action is taken, you move closer to completion. “Making it” is not about the finished product. It’s about the concrete steps you take to get there.

Focus on what you are building, not on what the passersby see.

Don’t “fake it ’til you make it”.

Make it until you’re finished.