Want to keep your dream alive? This 30 day challenge can help you.

My friend Xan He shared this video with me. [Watch it before you read on]. I watched it, again and again. I didn’t understand why I watched it around 10 times and shared it myself. Maybe it was just what I needed to hear at that time, all I know is for some reason it resonated with me. I found it both compelling and inspiring. Like most entrepreneurs I’ve got notes and mind maps compiled over the years. I have a fairly sound idea of what I’m trying to build and some pretty big dreams for sure, yet something was missing.

The narrator shared a precise formula for keeping your dream alive and forewarned that it takes time and persistence, the latter of which we know entrepreneurs have in abundance. The challenge? To write an emotionally and sensory rich letter of what it’s going to look like, feel like, smell like when you receive your dream, which I immediately changed to when you ACHIEVE your dream. Never was one to follow the rules, their kind of guidelines right?

The idea was simply that the act of writing that letter helps you:

  • Explain what is it that gives your life a sense of meaning and purpose.
  • Make a conscious effort to find out what it is that your supposed to do.


  • What it’s gonna be?
  • Who you’re gonna be?
  • How you’re gonna do it?

You write that letter and review it and make it clear each time you write it and re-write it — because dreams without goals are just dreams.

Then the narrator throws down the gauntlet:

Most people won’t do this for one day let alone 30.

So asked myself What if I accepted the challenge? What if I wrote that letter for 30 days in a row? What would be the same? What would be different? What would I learn? And what would I miss out on learning if I didn’t? How would I grow? What intrigued me is what could I become through the process of writing that letter?

Hell Yeah, Challenge accepted.

So for 30 days in a row I got up and made that letter the focus of the first 30 minutes of my day. On occasion I didn’t do it in the morning due to prior commitments, but not a day went by without reviewing and writing it. Just being honest.

The first day I got a feel for it. Day 3, I realise this is completely business focused. Followed by the connect moment. Hang on a minute, what if I applied the Wheel of Life to this? Wouldn’t that make it easier to write? And ensure I encapsulated the other dimensions of my life? I mean it’s what I use to plan and then reflect on my year right. It’s all about alignment and connectivity right?

[ Image courtesy of www.startofhappiness.com ].

So I broke it down into the above subsections. After a while, some days I would just focus on sections that looked weaker than others. Other days I just read it and absorbed it. So what were the biggest insights?

1. I have a much greater clarity on what gives my life a sense of meaning and purpose than I have ever had.

I believe I’m supposed to show people the way. The way to live a life without fear or angst of what the world might think of them; particularly if they don’t fit in. I believe in Dr. Seuss who said: Why fit in when you were born to stand out. And that requires courage. It’s like The X Men — you can see them as mutants or gifted, one way the world abhors them, the other their gifts can protect and serve the world for good.
I believe, feel and know I’m supposed to help people to be brave and set the crazy in themselves free so that they live life and not just exist. This will enable others to be the best and limitless version of themselves, and in doing so fulfill the true purpose of their own lives; their life’s work. It’s almost like helping them understand that it’s OK to be CRAZY!!!

2. Boy do I know my end goal. They say you gotta know what you want before you can really go for it. My end goal is stronger than I’ve ever dared to imagined before and for the first time in my life I can REALLY see what my life will be like when I achieve my dream. Being an entrepreneur I’ll share the business/career part. I now have the most clearly articulated vision I’ve ever put down on paper. A vision of the business I want to create and build and how it can impact on the world. I can see the key notes I want to give, the tools and resources I want to create, and even what my book on interviewing 100 Crazy Ones will look like.

3. In the process I learnt that the crazier the concept the more it aligns with me.

Just writing the letter unleashed my creativity and set my mind on warp-speed overdrive. I couldn’t type it fast enough some days the ideas were coming so thick and fast.

I will be a key note speaker who speaks with passion, conviction and authenticity, on a number of subjects such as leadership, innovation, the superhero inside you. I’ll be sharing insights and lessons I have gleaned along the way of interviewing the different thinkers. I will not only inspire, I will actually help people excel beyond their expectations. I will be alive and energetic and on fire when I am on stage yet completely confortable in this space because as always I will be leading from the heart.

It’s been challenging, it’s been hard work, it’s required discipline, consistency and perseverance and determination; just like the narrator said it would.

4. It’s shifted something in me and galvanised me to action. I now have time frames and weekly breakdown of tasks to be executed. Each day has a list of tasks to be achieved and there’s a sense of achievement every time I’m ticking them off. Every tick mark feels like I’m another small step closer to my dream. The dream that I now know more clearly what it looks, smells, tastes and feels like. And is that a motivational driver or what? Am I going to write the letter forever — NO. Am I going to read it every Monday morning to keep me focused on the tasks at hand for that week to achieve that dream and add new ideas?


There’s nothing like having felt it once, because that’s what writing the letter did, it gave me a real taste for that life and now I want it more than I have ever wanted it before.

So write yourself that letter. Don’t worry if it’s not perfect. Don’t worry if it seems unbelievable. Don’t worry about anything, just write that letter. Write it every day for 30 days and in the process you’ll be on the journey to becoming the person you see in your dream. I sure did!



Resources for you:

Link to wheel of life: www.startofhappiness.com

Full transcript of The Success Formula video:

Most of the people of the world never get taught how to keep their dreams alive. But there is a formula for turning a dream into a reality. A very precise formula, but it takes time, and it takes persistence.

What is it that gives your life a sense of meaning and purpose? I say to you that if you began to take a conscious effort to find out what it is that you’re supposed to do. I say that it can literally save your life. Make a choice. Like you just decide what is gonna be, who you’re gonna be, how you’re gonna do it, just decide.

You write an emotional sensory rich statement of what it’s going to feel like, look like, smell like when you receive your dream. The more emotional you make the statement the more real it becomes. And as you review this statement you’ll make it more and more clear, more and more powerful every time you write it and rewrite it and rewrite it. You will find yourself living into this experience that you have described on paper, if you follow this formula you can have anything you want. But unfortunately even people who understand this formula can’t disciple themselves to do it for even 30 days. Everybody wants the good life but not everybody’s willing to follow these rules. You must follow these rules.

There are many reasons why we don’t act. There are other things that effect us. It’s about not wanting to take personal responsibility. We want somebody else to do it. Dreams without goals are just dreams.

And they ultimately fuel disappointment. Goals on the road to achievement cannot be achieved without discipline and consistency. Everybody wants the good life, but not everybody’s willing to persevere to get it. You must persevere.

How much time do you spend working on you? How much time do you spend every day working on your dream? In the last 90 days how many books have you read? In the last year what new skill or knowledge have you acquired? What kind of investment have you made in you? So I’m saying that as you look at where you want to go and if you want to make it today and things are changing so fast that you have to literally run to stand still I’m saying you’ve got to make some conscious effort to begin to develop you. Fear kills dreams. Fear kills hope. Fear put people in the hospital. Fear can age you. Fear, ladies and gentleman can hold you back from doing something that you know you are capable of doing. Fear will paralyze you and it seems like you’re in a hypnotic spell and I ask you a question what is the benefit, what’s the benefit of allowing fear to hold you back? What’s the benefit of giving up on yourself? Of not stepping up on life and not taking life on, what’s the benefit for you? What’s the plus in that?

When you grow up you tend to get told that the world is the way it is. And that your life is to live your life in the world and try not get in too much trouble and to get an education, and make some money and have a family but life can be a lot broader than that when you realize one simple thing and that it that everything around us that we call life is made up by people that are no smarter than you.

So you wanna work on yourself. You want to read books that inspire you and motivate you. You want to listen to tapes over and over and over again. And I suggest that you listen to tapes when you first get up in the morning. You want to control the spirit of your day. When you first wake up in the morning your mind is operating at 10.5 wave cycles per second. That’s when the subconscious mind is most impressionable. Whatever you hear in the first 20 minutes when you wake up that will effect the spirit of your day.

It’s possible for you to live your dream. It’s necessary that you associate with winners. That you work your system. That you are relentless. That you never give up. It’s you. You’ve got to take personal responsibility. You’ve got to make it your personal business to make it happen. And you’ve got to resolve within yourself that I can do this. That it’s hard but you’ve got to say I’m the One.

It’s supposed to be hard. The hard is what makes it great!!!


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