Connected vs Engaged

Posted by Daniel-Jacob Santhou Tuesday, 7 April 2015 advertising, australia, connectivity, consumer behaviour, consumers, digital, engagement, marketing, melbourne, online, planning, psychology, storytelling, strategy

We are always connected — with ourselves, with others, with our smartphones and even with this post.

Are you really? How do you feel when you’re connected with something, or anything? Do you feel drawn in, does a story compel you to keep on reading? Are you sharing that story or even talking about it? Or have you unconsciously programmed your brain to just click LIKE for the sake of it without really fully comprehending and digesting the real message presented by the author?

You can see a behavioural change that is occurring the more we interact with technology and the way we see/perceive things.

We are always connected but we are seldom truly consciously engaged.

Kind regards,

Daniel-Jacob Santhou

Twitter: @djsanthou

Melbourne, Australia

Originally published at

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