Theda BraddockForsman & Bodenfors’s “Meet Me Halfway” Is Emotional Ride Through Pressure Chinese Women Face to…“Meet Me Halfway”, the latest installment of lotion brand SK-II’s #changedestiny campaign, is a somber look at a serious problem Chinese…Feb 20, 2019Feb 20, 2019
Theda BraddockSamsung’s “The Future” Promises Que Será SeráTake a classic song with a universal message, re-mix and use in ad campaign. It might seem like a trite formula but it works just right in…Feb 8, 2019Feb 8, 2019
Theda BraddockBBDO New York and Macy’s Take Us to Space for New Holiday SpotChristmas is rolling in like a blizzard, due in large part to brands and early marketing. One early ad out of BBDO New York for Macy’s…Nov 7, 2018Nov 7, 2018
Theda BraddockLyft’s Wants New Yorkers to Take a Staycation This SummerWhere are you going this summer? If you live in New York City, Lyft suggests… New York City. The brand and agency Wieden+Kennedy New York…Jul 25, 2018Jul 25, 2018
Theda BraddockHow Havas London is Saving the Iconic British PubFrance has its cafés, Germany its beer halls, and Britain… pubs, of course! The pub is an institution in Britain, deeply rooted in its…Jul 24, 2018Jul 24, 2018
Theda BraddockKFC World Cup Ad Parodies Football Player Seeking FowlNo matter what country ends up with the World Cup title, KFC has already won big. Football fan or not, you have to appreciate the dramatic…Jul 9, 2018Jul 9, 2018
Theda BraddockConversations on the CroisetteEvery year the Cannes croisette is abuzz with the latest goings-on in the ad industry — trends, results, rumors and predictions, you name…Jul 3, 2018Jul 3, 2018
Theda BraddockIn the past few years Adidas has no doubt been a source of envy to brand managers everywhere.In a conversation with Adweek editor Lisa Granatstein this past week in Cannes, VP of global communications for adidas Originals & Style…Jun 25, 2018Jun 25, 2018
Theda BraddockHow Burger King Hacked HackvertisingOne of the most buzzed about talks at Cannes this year was the story about Burger King’s stand-out approach to hackvertising. The brand and…Jun 25, 2018Jun 25, 2018
Theda BraddockMichael Wolff and Jeff Goodby Delve into “Fire and Fury: Inside the Trump White House”“Once a day, I cast my eyes heavenward, and say, ‘Thank God for Donald Trump”.Jun 23, 2018Jun 23, 2018
