I have to disagree with you on that point. Xero doesn't use Xero as an accounting package. It's an amazing piece of software, and I've used it for all of my small businesses. But Xero isn't a small business, so why would they use small business accounting software? It doesn't diminish the software at all, it just isn't what a business of that size would use. Using your own software is a great idea if you are the target market for it, but I wouldn't describe that as 'scratching your own itch', maybe 'getting high off your own supply'?


3 weeks ago when we realised the COVID-19 crisis was hitting Australia, we closed the doors to our brewery taprooms. A week later all of our bar and restaurant customers were forced to close. In the space of 7 days we had lost 50% of our business and our customers had lost 100% of theirs. It was sheer devastation that we never would have predicted for our industry, and it came on at an exhaustive pace.

I’d be lying if I said I didn’t feel a fair amount of pessimism and fear when this was all happening, as I’m sure…


I’ve been writing my annual goals in a blog post in one way or another since 2012. Here are some past versions that are still live:

So let’s do it.

2019 results vs my goals

Release my 5th book — Pass

This one was a win. I released This is The Answer my 5th book on Amazon in April this year and on Audible a few months later. The book got good reviews but didn’t sell as well as my other books. Still it was great to release the book…


I’ve heard many times from business experts that it’s a great idea for entrepreneurs to “scratch their own itch”. In other words, solve problems that you are uniquely positioned to solve because you have a great understanding of the problem.

I think this is generally a bad idea. Here are some of the reasons.

Entrepreneurs are very good at making up problems

In the many years I’ve been doing this, I’ve made up lots of problems in my own head that desperately need to be solved. A big one in my story is my idea to create an Analytics dashboard…


Excerpt from This Is The Answer.

When I was starting out in online entrepreneurship, there was a very popular phrase around the community, Be Everywhere. It was coined by Pat Flynn, a super nice guy and one of the early poster boys for Internet marketers. I thought a lot about this advice. I recall it kind of made sense for Pat Flynn because he was, well — Pat Flynn. Everyone knew who he was, so it made sense to spread that as much as possible. …


In December 2017 I wrote a post summarising my year and documenting my goals for 2018. I’ve done this in one way or another since 2012. In the December 2017 post I wrote:

As usual, I’ve failed virtually every goal I set, but the most interesting thing is as I read my ‘career vision’, I give zero fucks about any part of it.

2018 was no different, except perhaps the magnitude of few fucks to be given about year-old goals and the drastic underachievement of said goals. But I still feel compelled to write these posts, even just so I…


I was listening to an episode of “Waking Up” with Sam Harris today and was struck by his introduction around why he doesn’t have advertisers and why he runs on listener support.

There’s something so primitive and aggressive about advertising that appeals to such a minute fraction of the people who see it. Haven’t we moved past this style of advertising?

The last episode I listened to required me to skip for 10 full minutes before getting into the episode. I skipped not because I hate ads, but because I’d heard the exact message 2 hours earlier when I listened…


This month signalled the start of my 13th year as an entrepreneur. In that time I have had one hell of a journey. From buying a whole garage full of Chinese balance bikes I couldn’t sell, to spending hundreds of thousands of dollars on failed software apps. Starting a business on a whim out of desperation late at night and going on to sell it to one of the biggest Internet companies in the world. Turning a passion home brew project with my mates into Australia’s Champion Small Brewery and an insanely fast-growing 7-figure business in the process. Losing a…


A year ago I wrote my tasks for the year, my goals and how they contribute for my overall career vision.

As usual, I’ve failed virtually every goal I set, but the most interesting thing is as I read my ‘career vision’, I give zero fucks about any part of it.

This is what is written in that field:

Become Australia’s leading online entrepreneur and inspire millions of people to start businesses.

As 2017 draws to a close, I realise that I’m nowhere near Australia’s leading online entrepreneur. In fact I’m no longer an online entrepreneur at all. I’m no…


Over the last few years, I’ve been unexpectedly up and down on that emotional rollercoaster of being in and out of relationships and in and out of being ‘in love’.

I say unexpectedly because I never thought I would be here. I never really had a girlfriend before I met the first love of my life at 21 (yes you can have more than 1).

We fell in love for real, like in the movies kind of love. She was my boss (oops) so it was forbidden, she had a boyfriend (who became a Fiancé), so it was super forbidden…

Dan Norris

Entrepreneur, author & international speaker. Co-founder @blackhopsbeer author of #7daystartup & 3 other best sellers. http://dannorris.me/

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