I initially thought this would be an article about celeb social teams using “liker-bots” on instagram and other automated techniques. Ah well.
The whole chat-bot thing is interesting. A lot of people probably have the same stupid questions for celebrities, so it would make sense to mine the Top Asked Questions and create automated answers for them.
If a few influencers are diligent about adding to their chat-bots response database over the course of a year I can see the idea going from mindless fun to being a genuinely valuable resource. Otherwise it strikes me as being just another pointless distraction on the internet.