Here’s some of the things we mention in the episode:
‘Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation’ by Tim Brown
‘The Design of Business: Why Design Thinking is the next Competitive Advantage’ by Roger Martin
‘Do you matter? How great design will make people love your company’ by Robert Brunner and Stewart Emery.
John B. Watson at J. Walter Thompson: The Legitimation of “Science” in Advertsing’ by Peggy J. Kreshal in the Journal of Advertsing, Vol 19, Number 2, 1990, Pages 49–59
‘What is a Designer: Things.Places.Messages’ by Norman Potter