Big Idea: Build a Better Culture by Developing a Better Team

A culture coach and evangelist with experience working at Zappos and with other leading edge companies rich in company culture will discuss how purpose and performance intersect and create a highly engaged workforce.

You know that feeling of being frustrated trying to balance the ideals of a company with a rich culture and the expectations of high performing teams? It feels…confusing and exhausting to the say the least.

PLEASE NOTE: There is a difference between actual culture and appreciated culture. The key difference is in adding cosmetic enhancements to give the appearance of culture BUT having clear unmet expectations and disconnect.

What difference can I make, I am just a…? 
How can I compete with Google or Zappos or … ?

You can align your team with the Company Culture and create a highly motivated and performing team and exceed expectations…and lead the charge for cultural change and relevance!

Here is the Elephant in the Room: Isn’t all this “culture talk” just fluffy, fuzzy feel good talk? What value does it actually bring?

What if I told you…by developing a solid action oriented culture you could strategically drive productivity and impact?

What if I told you…by aligning your culture around purpose and performance you could strategically drive profitability and influence in your industry?

Here is a great quote: A people without the knowledge of their past history, origin and culture is like a tree without roots. Marcus Garvey… Click to Tweet

By OWNING the culture of your organization you are no longer a spectator but a participant, no longer an employee but a share holder in the impact you have and the value you bring! … Click to Tweet

Build a Better Culture by Developing a Better Team

What is Culture?

A culture is the ecosystem of an organization or people group…it is what unites us and makes us part of the bigger picture!

A Culture has…Common Language. Common Belief. Common Rituals.

Why is Culture Important?

Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees. 
Tony Hsieh… Click to Tweet

Creates Identity: sets you apart from “the rest”
Acts as a Magnet: attracts people of like mind
Provides Synergy: power in people working together

Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world. 
Joel A. Barker … Click to Tweet

How do we develop our Culture?

Beliefs and Behaviors: When we align the beliefs and behaviors of an organization, we maximize the potential for a high performance culture!

Purpose: this is our Noble Cause…Think Destiny

What legacy with you leave behind? What impact will you have on the world?

Vision: this is our North Star … Think Destination

What problem will you solve? What solution will you provide?
Leave the world a better place by making a difference in the lives of others!

Mission: this is our Milestone … Think Direction

What aspect of our vision are we driving right now?
Departments can have different
missions…while driving toward one vision!

Values: these are our Guardrails … Think Definition

Values are “agreed upon” guidelines for HOW we do WHAT we do.
Spoken vs Unspoken … Your Values MUST be consistent with your Actions.

Goals: these are our Achievements … Think Deliverable

Specific. Measurable. Achievable. Relevant. Time bound.
Your goals should impact investors, partners, customers and staff!

Citizenship: these are our Qualities… Think Demeanor

How will your employees act? What characteristics set your staff apart?

Competencies: these are our Skills… Think Dependability

What expectations are you setting for your customers and share holders?

You can be an Agent for Change!

Believe in Your Culture! Own Your Culture! Live out Your Culture!
Click to Tweet


Books: The Culture Engine, Delivering Happiness and The Zappos Experience

Contact Us:

AlbaCon Technologies:

Twitter: @AlbaConTech

The Culture Coach:

Twitter: Donavon Roberson