Advanced digital marketing techniques for better optimization
In this competitive world every business in trying hard to get best position online. Every website is trying to acquire the top notch position in the search engine result. So, its high time that you cling on to advanced digital marketing techniques. Are you hearing this things now, like “ I don’t care about conversations, what I require is complete organic traffic”. And are you being asked for content and content tagging for promoting new product launch. You hear less this type of things but working as SEO service provider for a long time will you will surely know them. You want to keep updated with each and every advancements in the SEO field still, miss on the important information, sometimes.
At present time flexibility is essential and the adaptability to complete your projects with the advanced techniques to ensure long-term success. For instance let’s talk of a situation:
In the long six months time you create a customer-friendly SEO and content strategy with highly relevant keywords. This will in order increase the organic traffic and conversions for the client project for 25 percent. While the organic traffic will decreased due to the change of keyword focus, this felt good even after changing the keywords as they are more relevant.
Now, the content always has a great role to play in improving the search engine ranking. Perfectly written content always interests visitors, even to come back again and again. If you don’t have a web blog attached to your website then do it right now. Sharing informative contents on this page will invite relevant audience. Only promotional articles will just be detested by visitors so it has to relevant and informative.
Client B was launching a new product, and after countless hours of competitive research, conversations with execs and product managers, a specific term was settled on to describe the product. A content strategy was created, the PR team was integrated, and after a year, the client moved into position one, dominating the highly competitive term.
Fast forward to year two, and the executive team decided they wanted to use a new phrase to describe the product — and all mentions of the previous term were to be scrubbed from the main site.
Fortunately, or unfortunately, this isn’t the first time I’ve experienced this. After all, when you work with clients for years, you’re bound to see rebrand and/or product shifts. The challenge here was the new phrase didn’t have any existing use or awareness. They made it up!
Our strategy had to account for the new phrase while at the same time ensuring existing visibility for the original term wasn’t lost. In this case, we turned to the blog.
- We updated posts using the original terms to include cross-links to the product page.
- We made sure our content strategy included posts that stayed within the theme of the original term without explicitly focusing on the term.
- We refreshed old posts to keep them relevant and in search.
Along with the blog, our link-building strategy, primarily focused on third-party editorials, also ensured the product was associated with the old term, often utilizing keyword-specific cross-links directed toward the product page.