How to increase engagement on social media channels
Most companies think it is necessary to hire a professional social media company. This is because social media companies know all the tips and tricks to get more followers, keep customers engaged and make sure that they want to come back to the same page over and over again. SMO being one of most used techniques with SEO to gather relevant traffic to the website is a great tool.
It doesn’t involve spending money so that robot profiles will like pictures or share a picture a thousand times. Instead, they know the secrets to getting a genuine following. A leading social media company shared a few of their favorite tricks to help get businesses started.
Per this company, posts should fill a need. For example, a makeup business may post a short video that shows customers how to fill in their eyebrows. Customers that need to know how to fill in their eyebrows or learn a few new makeup tips will appreciate this post.
If the post informs readers, or teaches them something knew, someone will be interested. As a rule of thumb, see if it qualifies as a how to post. If it shows someone how to do something, it doesn’t matter what, then it counts.
Like vs. Share
Businesses must have at least a few followers for this type of post to work. If they do, this is a great way to boost popularity on. A company just posts a picture of two things side by side. Then, caption it with “Like for this one or share for this one.”
Followers will instantly start hitting the share button and like button. As more people share it, the audience will continue to grow.
Interesting News Stories
Every once in a while, post an interesting news story. These encourage readers to click on the post, and then to comment on it. People are full of opinions, and most followers are more than happy to say what they think of the post in the comments.
This is why so many popular pages post controversial news stories or extreme news stories. It is partially because it may interest them, but it is mainly to keep followers engaged.
Asking a question is a great way to get followers to speak up. Per a leading social media company, a simple question will get a follower to comment. Open ended questions, which are ones that do not have yes or no answers, are more likely to catch reader’s eyes.
Run a Contest
Running a contest on a page will keep followers coming back for more. They will want to see how to win, what the rules are, and the number of views is sure to increase on the day that the winner is announced. Running monthly competitions is a great way to keep followers interested. A social media company also uses this tactic to increase followers and raise awareness about a page. They do this by having followers share a certain picture or post a picture with a hash tag that has the brand name in it.