Various advantages of direct-selling to the consumers
The shoppers now are not reluctant to pay worth for quality, security and proper services while purchasing online. Presently more and more brands are trying to study the consumer behavior and buying habits and design direct-to-consumer approach. And some of the digital marketing processes can be really helpful is tracking the user behavior. More and more consumers are preferring to buy online as it is easy to make price and product-quality comparison. The good reviews provided by the already users make it easy for the new customers to make the decision. You can also choose among the brands that suits your requirements the best. This raises the expectation from the companies and the online sellers.
Here are some of the advantages of direct selling to consumers online:
Increase your brand awareness and popularity
Before the availability of the online facility, companies or brands had to largely depend on resellers to get the customer base. It sparingly happened that the manufacturer or the wholesaler would directly approach the consumers. However, gone are those days, now most of us with our mobile devices like smartphones and tabs enables the brands to reach the consumers directly anytime even if the brand doesn’t have a brick and mortar opening. Websites, software solutions to for customs, payment gateways, taxes enable brands to spread their market to which ever country or place they want.
Less dependency On Retailers
It is undeniable that only physical existing stores are facing a big blow from the online bigger companies like Amazon, Ebay, Walmart. The reduced sales in the stores is hinting the retailers to get a online presence too. In a physically existing store the choices are limited to shelf area only. As per the records of Forbes, around 3,600 stores are closed in year 2017 for the difficulties the handle the locations problems and they are turning to online stores.
Control Your Brand Story
Online stores can be useful for the companies to be better accessible to the target market, but there can be hazards. Several brands are competing online and bigger companies by depending on their software solutions. It is quite impossible for brands to check all the third part vendor products or sellers and the price-cutting counterfeiting. Selling directly the brands can ensure of their products and the prices are also managed by them. Additionally, this also enables the brand to send the first hand images and message from the brand’s side.
Enhance customer engagement
Consumers find it more reliable when someone relevant from the company interacts directly. Whether it is case of the received email after the placing the order online or a prompt reply on the chat option to the customer query. They like the suggestion and answers from the product expert as they are aware that the information provided is authentic and the person knows about it all. Selling directly can built the customer relationship better and this ensures bigger customers base as some of them