An Interview With Drew Gerber — Our brains are designed to notice the negative and to hone in on problems. This means they’re really good at focusing on what is missing or what we don’t have. Instead, make it a point to pause and find something you appreciate in this moment. Over time, you can train…

An Interview With Drew Gerber — Successful marketing is typically aimed at one thing: Growing the popularity and revenue of your business. But bigger is not always better, and faster is often unsustainable. From an objective standpoint, we are living in an unprecedented era of abundance. Yet so many of us are feeling unsatisfied. Why are…

An Interview With Drew Gerber — Put things back where they belong. We live in a time of great excess. We have access to fast fashion, fast food, and fast everything. But studies show that all of our “stuff” is not making us any happier. How can we simplify and focus on what’s important? How can…

An Interview With Drew Gerber — Show Honesty in your core proposition, and this can only be done by having a great product to start with, especially when credibility can be verified through reviews. Your physical graphical-textual design should be minimalist. Your advertising should be reversed into your service or product so as to create an…

An Interview With Drew Gerber — Be mindful of your actions and how they affect others. The way we interact with others can have a positive or negative effect on them and ourselves. When we are mindful of our actions and interactions, we notice the changes we should make in ourselves. We live in a time…

An Interview With Drew Gerber — Turn off all your devices. This simple way of saying “no” to distractions, requests, bad news, advertising etc. sets the stage to engage with nourishing, pleasant, and satisfying things. From an objective standpoint, we are living in an unprecedented era of abundance. Yet so many of us are feeling unsatisfied…

An Interview With Drew Gerber — Don’t over promise with out-of-date metrics; so many platforms promise too much. As with anything worthwhile, it takes patience to build and market a brand, Getting a marketing message out into the universe takes time. …

An Interview With Drew Gerber — People remember the communities, organizations, and companies that help them. Finding ways to help your target prospects before they ever buy from you builds trust and shows them that you are a partner who can solve their problems. From an objective standpoint, we are living in an unprecedented era of…

An Interview With Drew Gerber — Publish for the human. I have seen campaigns addressed to the masses, or blogs written for the masses. I’m even guilty of it myself because we get caught up in the “YouTube” style of talking and addressing large audiences. However, when a person is scrolling and notices an ad or…