JioMart was soft-launched in December 2019 and it deals in grocery and daily needs from nearby vendors. Reliance Industries Limited has the ownership of this company and is the parent company. It lures its customers by offering attractive deals on staples and groceries nationwide. It has multi-folded its advertisement using a door to door policy. It sells products in smaller quantities influencing buyers to purchase frequently procuring goods from local vendors.
US-based social media platform Facebook announced over Rs.43,000 …
Effective advertising mainly depends on creativity. Along with the visual presentation, most agencies look for innovative ways to deliver messages. As per the India Brand Equity Foundation the Indian advertising industry is projected to be the second fastest growing advertising market in Asia after China. At present, advertising revenue accounts for around 0.38 per cent of India’s gross domestic product.
Opportunity in the advertising industry.
India’s advertising industry is anticipated to enjoy in the long run. Several factors based on which we can anticipate growth in the retail advertisement are as follows:
1) The entrance of new players in the food and beverages…
Agriculture, being the main occupation of India, accounts for about 60% of its aggregate employment. Even in this period of crisis, agriculture has been the backbone of India as food is the basic necessity of life. India Brand Equity Foundation told in its January 2020 report that agricultural export from India reached US$ 38.54 billion in the financial year 2019. India is among the world’s 15 leading exporters of agricultural products.
What are the challenges faced in agriculture?
1) Poor land quality — Extensive use of pesticides, fertilizers, etc. …