# 1 is a toxic misconception that seems to be spreading among freelancers like the flu. A professional sets client expectations and works within those parameters. In most fields, there are few true emergencies and there is no reason a freelancer has to bounce between clients like a ping-pong ball to be instantly responsive to each, or let work bleed all over every aspect of his/her life and cheat friends and family.
Clients want your full attention when you’re working on their project, and are entirely capable of understanding that you’ll also be focused on another client’s work at times. Unfortunately, fear-driven freelancers drop everything and scramble efficiency so they can answer every email in minutes and never miss a call, and in doing so create unrealistic expectations that will have a negative impact on their businesses and personal lives for as long as they work with those clients.