Happy Birthday EarthHour

Guess who’s turning 10 years old?

Before we bust out the candles for this story, can you guess who else is turning 10 this year…

It was released on June 29, 2007 by Apple as an entirely new product. Some were skeptical of its usefulness. In case you can’t remember, it was the iPhone. Ten. Years. Ago. Already.

Now for the real (meaningful) party, Earth Hour is also turning 10 this Saturday. Happy bday kiddo 🎉!

What is that again?

The objective of Earth Hour (EH) is to turn off all our lights for one hour, this Saturday, March 25 at 8:30pm (wherever you are in the world.)

EH is an initiative backed by the World Wildlife Fund (WWF) as a reminder for us to re-think our energy needs, and to spread the good word about climate change. And what better way to grab the world’s attention than turning off the blinking lights of the Eiffel Tower?

It humbly started off in Sydney, Australia back in 2007 as a single event. Ten years on, EH has spread to over 7,000 cities across the globe into what has become the world’s largest-ever grassroots movement with light-off events happening in 172 countries and territories. In 2016, even the International Space Station turned its lights off.

The good kind of blackout

Not only does no lights on mean lower energy consumption (which is great), it also demonstrates the power in the cumulative efforts of many. As mentioned in WWF’s Earth Hour 2016 Report, “No one causes climate change in isolation and no one can tackle it alone. Changing climate change requires innovation in ambition, vision and collaboration.”

We’re big fans of that last part, collaboration. It often takes one person to start something new and innovative, but what’s most important is for someone else to also believe in it. [This is best explained in this week’s good secret link]

Throw enough mud at a wall…

And eventually something is going to stick.

It takes courage to follow and motivate others to follow. That’s why this upcoming Saturday, even if you unable to go lights out, be sure to encourage others to do so. Most advertisers would agree, word of mouth (even digitally) is the most effective way to spread a message.

The more we’re exposed to the idea of climate change (like climate-friendly policies and the transition to renewable energy sources), the easier it will be for us, as a global society, to embrace the big ideas that will get us to a fully sustainable future.


Yup. In a 2011 report, the WWF outlined how planet earth can be 100-percent renewable energy by 2050 (link at the end of this email.) It’s been a few weeks now that we mention the WWF, and honestly, this NGO is stacking up some serious points in our good books. We’d much prefer hearing more about their initiatives in the daily news as opposed to the IPO of the week. Guess that’s why we do what we do ;)

This EH, we’ll be checking out this concert in Montreal. If you’re in town, see you there 🌎⏳

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