Don’t Blame Gibson, Blame Me.
Gibson’s decision to mothball Sonar has nothing to do with business or economics — it’s all my fault.
Allow me to explain:
Back in the early 1980s, I bought a video recorder. I had to choose between a Betamax or a VHS. After a lot of research, I chose the Betamax — a few years later it was obsolete, and VHS ruled the roost.
Then, I bought an Oscar synth — just before the manufacturer folded. Then, I bought a prophet 5, just before the company folded. Then, I bought an Oberheim OB8, just before the company folded.
In the mid-1980s, I decided to buy a computer to sequence my synths and samplers. I chose an Atari ST and Passport’s Mastertracks Pro instead of a PC running Cubase. A few years later, Atari was bankrupt and so were Passport
In the late 1980s, I worked at a studio that invested a small fortune in a Fairlight Series 3. We had barely booted it up when news came through that Fairlight had gone bankrupt. No warranty, no more customer support (essential with a Fairlight) and no spare parts. Ouch!
Can you see a pattern developing?
Shortly after the turn of the century, I bought my first cell phone. Having learned my lesson and determined not to buy into a dead end company, I chose the most prominent brand there was — Nokia. A few years later, Nokia were no more. (Despite that awesome Nokia ringtone!)
Around the same time, I switched from Cubase to Sonar. Cubase were struggling in the marketplace and looked like it was about to disappear forever. Sonar, which at the time was the super-shiny new kid on the block with the best interface looked set to become the real industry standard. Before you could say “credit card debt,” I was installing Sonar 4.
Now, Sonar is no more and it’s all my fault. The reason is simple — as quantum physics suggests, we are actually living in a simulated reality. In this simulated reality, crappy musicians — like me — are automatically prevented from destroying other people’s simulated realities with crappy music.
However, there’s good news. I have decided to buy a new guitar… A Gibson Les Paul!