The Auto Industry is Doomed
The auto industry is changing rapidly, it’s heading in a futuristic direction. For some this might seem as a huge industrial revolution. For others this might seem as a miserable change that will ruin the name of automobiles and increase prices exponentially. For over a century the automobile industry was a gas industry, all cars ran off of gasoline and that didn’t change for a long time. According to Daimler (the owners of Mercedes-Benz) the first Gasoline automobile was created over a hundred years ago they state this when they say “The first stationary gasoline engine developed by Carl Benz was a one-cylinder two-stroke unit which ran for the first time on New Year’s Eve 1879.” this proves that the vision was to get places quicker using a combustion engine. The automobile industry is heading towards a non desirable market for consumers by creating New frustrating options, more expensive automobiles, and changing what certain automobiles used to identify as.
The auto industry is doing impressive things, but these things aren’t always good. Often times there are huge consumer reports saying how these are actually negative and will stray people away from buying cars. A newer option on cars that tends to be an issue is the auto stop-start it is a system that turns your engine off at idle to save gas but can be bothersome as Jim Gorzelany explains in his article “The Most Annoying New-Car Features” when he says “The roar of a Porsche 911 engine on startup can be exhilarating, though it can quickly become annoying when it’s repeatedly doing so in stop-and-go traffic or over a route filled with traffic signals.” this is just one of many new options consumers don’t appreciate just within this article. Another issue seems to be pricing you will notice the inflation within the auto industry is remarkable. For the consumer as the newer features on cars become more and more traditional the more the price declines John M. Vincent shows this in his article “10 Cars With the Most High-Tech Features for the Money” shows us this when he states “However, technology can’t help you if you can’t afford it, and buyers always need to look at the cost/benefit of the new tech before they leap.Fortunately for consumers, safety technologies that cost a couple thousand dollars just a few years ago are now included as standard features on many cars.” as prices increase it becomes less appealing and less necessary for the consumer.
How ever for the producer this is a huge breakthrough that is really bringing home the stacks of benjamins. As technology advances prices increase however what makes this happen? As NPD explains in their article “Driving change without a driver: How the driverless car will alter retail forever” when they said “The whims of fashion play a role. As does the price of the commodities used to make a dress. So too does scarcity, because the rareness of an object generally correlates with its price. So a dress of cotton, worn by a celebrity, and made in limited quantities at a time when the price of cotton is high, will generally cost more than a dress of polyester, made in mass and worn by the masses, at a time when oil is cheap.” by this they are explaining that the industry is not only impacted by fashion but also they are comparing a dress to the changing auto industry.
The auto industry is constantly changing and there are both good and bad things associated with this. In the article “The Most Annoying New-Car Features” they explain all that is going wrong with new technology in cars. They mention quite a bit about how the features are mainly for safety or for saving the environment but a lot of people don’t like the features and it strays them away from buying the cars. In the second article “Driving change without a driver: How the driverless car will alter retail forever” it goes into depth on how autonomous cars are beginning to be popular but at the same time the price is increasing with the technology. This is also not very common amongst the entire industry only few producers have created these automobiles.
In the entirety of the argument the automobiles seem to be at a stalemate of producing technology packed cars and producing a decently priced care however the auto industry is not in favor of the consumers. In the article “Driving change without a driver: How the driverless car will alter retail forever” it says “ “For business, the decision to use driverless vehicles will be based largely on costs. And that means that driverless trucks are likely to fill the highways before driverless cars do.” this just shows that the biggest consumer in this market isn’t actually a consumer is businesses. They will be replacing jobs for a autonomous automobile saving them money. The price of the Autonomous Automobiles will be too expansive for the average family to afford anyways. In the article “The Most Annoying New-Car Features” Jim Gorzelany says “The latest auto security systems can alert a motorist via his or her smartphone if the car is being tampered with, though getting a false warning remotely is no less annoying than hearing a car alarm going off from your bedroom window.” this is telling us more of how not only is the industry getting pricey but it’s complicated and annoying.
In conclusion It seems that either way the automobile industry is pushing a more technologically advanced industry. The producers don’t see much wrong with this it is its risk management and also an increase in profit per car. But the consumer sees much of these things as unnecessary and much too expensive. It is also a difficult task for mechanics to work on as well. The automobile industry is heading towards a non desirable market for consumers by creating New frustrating options, more expensive automobiles, and changing what certain automobiles used to identify as.