JeffErnstSeth Godin on Trust and AttentionI found myself finding enough time between various walks and train time Friday to listen to the entire Seth Godin episode of Tim Ferriss’…Feb 22, 2016Feb 22, 2016
JeffErnstOne Year After My Sister’s Passing — Remembering and Honoring those in my Family Gone Too SoonA year ago today, in the midst of packing for my move to Chicago, my father called to let me know my sister Jen had unexpectedly passed. No…Jan 20, 2016Jan 20, 2016
JeffErnstWhat Social Brand Advocacy Isn’t — 1-way ‘Employee Advocacy Solutions’Social Media Marketers for brands of all sizes have the same problems, just at different scale. The most obvious is that organic reach is…Oct 21, 2015Oct 21, 2015
JeffErnstWhat do we mean by “Social Engagement”?A few days ago, I came across this tweet by Kim Garst, spurred by Simply Measured which stated “80% of marketers say engagement is the most…Jun 7, 2015Jun 7, 2015
JeffErnstTaylor Swift, Advocate Marketing GeniusWhile we’re almost to the start of the Grammy’s and a strong likelihood that Taylor Swift adds new hardware to her collection, I find it…Feb 9, 2015Feb 9, 2015
JeffErnstTop 4 Social Media Relationship Marketers that You Should FollowIt’s the time of year where the interwebs is fraught with the “Best of Last Year” and “Trends for Next Year” articles (I’ve deliberately…Dec 29, 2014Dec 29, 2014
JeffErnstCyclists are…(I’m a cyclist, I apologize)When I first saw a Peloton Magazine post about how this search plays out on Google, I figured somehow this was just some odd regional…Dec 23, 2014Dec 23, 2014
JeffErnstThe 5 C’s of Social Media Success for 2015It’s that most wonderful time of the year, where everybody puts on their visionary hats and tells of their predictions for the next year…Dec 18, 2014Dec 18, 2014
JeffErnstBrand Advocate Lessons from a Dancing GuyIf you’re a marketer in any form, you have to watch the video. The quality isn’t great, but the study in humanity is worth it. I know the…Dec 14, 2014Dec 14, 2014