Just a UXer
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…eless, difficult-to-work product. I haven’t met one in all my years, but they could exist. Even so, I don’t believe a presentation will change their views.
It’s the same with executives. Neither I, you, nor anybody else can convince an executive to invest in user experience.
“We want to learn [question] by [date] in order to [take action] to [achieve goal].”