scalable. Your Tweet or blog post could potentially be in the hands of 10,000,000 people across the world while you sit on the toilet or take your dog for a walk. It’s awesome.
The 7 Mindset Shifts Needed for Successful Social Media Marketing
Dakota Shane

You keep using that word, “scalable.” I do not think it means what you think it means. Sitting on a toilet while a single post blows up is not an example of something being scalable. That’s viral. Singularly viral. There’s no system to that, no structure, no repeatable process.