The Rise & Fall of Prisma in India

This is what the death of a fad looks like.

If your friends are anything like mine then there may have been a time when your feeds were clogged with ‘Prisma Selfies’ and ‘Prisma Food Porn’ and ‘Prisma I don’t even know what’. Thank god it’s over. Well almost over.

Before every investor and VC was talking about ‘community, content & commerce’ — Malcom Gladwell in his book ‘Tipping Point’ said: “If you want to bring a fundamental change in people’s belief and behavior…you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.”

Is this where Prisma failed? In creating a community around their group of ardent users? Were they not able to evolve from a filter to a platform? This is something that Instagram and VSCO have managed to do.

I used to wonder why consumer tech businesses are always reimagining their product. Why don’t they just build something up to steady state and let it run? To stay ahead of the disruption curve, stay relevant & keep users engaged– they need to continually add new products and features.

Or is this simply the byproduct of not having a plan? Were they just hoping to create an App that people use which will eventually get bought out? While that wouldn’t be unheard of — after all SnapChat bought Looksery & Bitmoji for $150 Million and $100 Million respectively — I wouldn’t advise entrepreneurs to base their entire future on the hope of a juicy exit. Your business has to be one that you want to run even when no one else wants to buy it.

Thanks for your time,

Ashish
- Team KG

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You can reach me on ashish@kalagato.com

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