Hi! I’m Kawal Oberoi and I am a Graphic designer. I specialise in creating visual brand identity schemes for big and small businesses.
I love doing it. I love it when I’m able to communicate about my client’s brand honestly and meaningfully. To do so, it is important to know about client’s work and professional landscape in as much detail as possible. As a communicator, a Graphic designer has to regularly dig into a business’s founding story, industry nuances, manufacturing, marketing and much more. And this is probably my second favourite thing about Graphic design, right after creation of visuals.
There aren’t a lot of professions that enjoy this privilege. Your doctor won’t ask you about your competitors. Your software engineer probably won’t need to know about your company’s purpose of existence. Your cook might not question your choice of packaging material. This isn’t the case with designers. If your designer isn’t asking you enough questions, it’s time to question your designer.
Over the years, I have worked with Start-ups & established businesses, Corporates & Not-for-profit organisations and others that are in-between. I have had exciting discussions with people behind these ventures and learnt a lot about their work, concerns and stories. Quite frankly, a lot of it was totally new to me.
Here are ten interesting facts I learnt, that were worth sharing -
1. Some coffee companies over roast their beans to mask staleness
Any coffee enthusiast can tell you that coffee is best consumed within three weeks of being roasted, with it’s peak flavour around the second week. Although the shelf life of coffee can be increased with good packaging, a lot of companies try to increase it further by over-roasting the beans. This creates ashy, bitter, acidic brews that people who haven’t developed the taste for great coffee have to appreciate due to social pressure. It also makes it impossible to detect staleness.
2. Sushi chefs want you to dip sushi — fish side down
That’s the correct way to eat Nigiri sushi. Otherwise, the rice will absorb a lot of soy sauce and your sushi will be soy saucy.
3. Solar Energy is basically Nuclear Energy
Just think about it. Nuclear power is a term we use to describe ways to harness energy through nuclear fission and fusion. Sun produces energy through Nuclear fusion. Sun is technically a naked natural nuclear power plant floating in the space. Profound! Isn’t it?
4. Plastic or metal tubes at the ends of a shoe lace are called Aglets
I’m disappointed that they aren’t called Lacey Brace-ys.
5. Indian Law firms aren’t allowed to advertise (in a traditional sense)
Unlike the west, lawyers in India aren’t permitted to advertise themselves. As per the Indian Bar Counsel — the legal services “cherished different ethos, social values and ethical norms.” But the internet has brought a tiny bit of liberalisation of these rules. Just think about all the fun Hindi jingles we are missing due to this rule. 😔
6. Good prosthetics can easily cost as much as a car
And cost of maintaining one is similar to maintaining a vehicle and sometimes higher than that. This might not surprise you, but this fact hit me hard.
7. GNU is an acronym for “GNU’s Not Unix!”
And this type of acronym is called a recursive acronym, an acronym that refers to itself. They’re like fractals of words. Apparently, the tech world is filled with names that are recursive acronyms.
8. There’s a parachute sport in which you throw parachute out the airplane door, wait two seconds, and then jump after it
You have to secure the parachute and glide to the landing zone. It’s called Banzai Skydiving and I have no plans of trying it anytime soon.
9. Beans, Corn, and Squash are collectively known as ‘Three Sisters’
The tradition of interplanting corn, beans and squash is quite common in Native American agriculture. According to native wisdom, growing them together maintains soil fertility and create a sustainable system. There’s even a delicious recipe made by cooking them together (not surprisingly) called Three sister stew. It’s worth a try.
10. Listicles are easy to compose and even easier to read
As a composer, I agree. What about you, the reader?