Every organization has a life cycle and some last longer and squeeze out more value than others. Despite the plethora of potential reasons a business fails, the number one reason is the inability to generate sustainable profit.

Why does this happen?
→ Lack of customers
→ Price of deliverables
→ Poor quality or…


Choosing the right price for a product or service is critical. On one hand, it values the resources used to produce it. On the other, it values your own time and effort behind the good. It also has to be priced correctly for the market, either by being truly novel…


There’s an old phrase: “sell to the masses, live like the classes.” This mentality drives a lot of the so called “progress” around the world. In America, almost every single major company does this. Apple, Microsoft, Amazon, Google, Facebook, Visa, Mastercard, Johnson and Johnson, Walmart, Nvidia, Proctor and Gamble, JP…


The body of content available on the information super highway (aka Internet) is far too vast to actually download, as Google once hoped. Today, it uses algorithms to put the “most relevant” data on the front pages. Most relevant to a search isn’t exactly always the best when we look…

Key Bridge

For business leaders dedicated to building better assets. Learn more at thekeybridge.com.

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