Off to Sweden.

Too many options, decisions and choices!

The last week in London Spotify Business was on the menu. We had the rare privilege, that spotify business provided us with two briefs to choose from. They were both well defined. Nothing that could cast any doubt or bring uncertainty to the subject. In this case the choice was some what easy, but I’ve had been finding it harder and harder to choose. Generally, having options is a good thing, but in some cases I’m being paralysed by having too many options. Why is it so hard to choose?

Kids job, behind the lines, was to make Spotify Business an obvious choice for small stores, shops restaurants etc. And with out going into details with what we did with Spotify Business I will take this subject on a more personal level and how choosing in todays overload of options has become such a hassle and why it did influence me in such a negative way.

We where 3 weeks into a 3 month long learning (option) experience. 3 weeks with loads of work. Living 6 boys in one small room. Constantly adjusting to new situations. I had more options than a shark in a Chinese swimming pool. I was experiencing fast changes between high and low energy. I was avoiding making decisions in the believe I would regret my choice. Why was it I was living my dream but couldn’t 100% enjoy it.


After the Spotify Business presentation Friday we had some relaxing days in sight. Here reflecting over the last 4 weeks I came across some old notes from a lecture by founder of Honesty, Walter Naeslund. “Cognitive Currency” its said in my notebook. I though it was about creating crystal clear communication to make decisions an easier choice, but that was more the reaction of it.

It’s about, that the mind can only handle so many options throughout the day. Too many choices exhaust us. Its makes us unhappy. Having too many choices in our lives can lead us to avoid making important decisions. Being tired can also affect your decision making. All above I experiences to some extend.

Here I have to defend myself a bit because I know I sound like a whiny, entitled millennial. I have a great job thats brings me around the world and I’m unsatisfied with having too many options to choose from. First world problem I know but as Neil Young sings “All my problems are meaningless but that’s don’t make them go away.”

Now with an understanding of how and why I’m influenced by having options I could make adjustments on how to make better choices down the line.

It’s a lot about putting a limits on to your options for making the best decisions. Being aware and delegating decision and truly trusting people to make the best choice. Creatively given, endless options can end in exhausting and more conventional creativity. Limits and restrictions can enhance creativity. In other words, fewer options to choose from can help arrive a more creative answer.

In Kids we have without knowing exactly why we did it made countless adjustments along the way where this overload of options has been part of the problem. It have be anything from making one person in charge of the facilitating and structuring an ideation. This way the rest can relax and focus on one thing. To delegate work and creating a trust, that the job is getting done but also where it’s okay to fail.

All in all the most important thing for The Kids when a problem identifies its selves, is that we fast try out a different direction and eventually better direction. Most of the time with no idea of what fancy “Cognitive Currency” name it holds. As with the most things in this world you’re never the first to face a given problem, but you might be the fastest to solve it.

The presentation at Spotify Business went really good. Great response and feedback except for one idea. Lets call it a cognitive inaccuracy, but still, thats the idea we learnt the most from. I found ways to handle my problems in options by making limited decisions not that I succeed every time. I can now focus my energy on all the “airport-self-help-books” with fancy names and best selling stickers.

Written by Mads Daugaard Mortensen

A single golf clap? Or a long standing ovation?

By clapping more or less, you can signal to us which stories really stand out.