An unprecedented commitment to editorial design
Every story published by The Lily is accompanied by an original graphic or photo chosen specifically to work well on our social platforms. We consider the strengths of each platform and alter the images to have the greatest effect where published. We maintain a pattern on our Instagram, rotating black and white backgrounds to create a consistent grid and, thus, brand. When creating The Lily, our goal was for someone to be able to identify Lily content even if they only glanced at one of our graphics or images. Social feeds are busy places, and we want our imagery to stand out and speak for itself. Our strict adherence to our design guidelines makes this possible.