Let’s Talk Snapchat

Snaps, on Snaps, on Snaps.

It’s my profession, and my job, to be social media savvy. It’s a personal interest as well as a means of communication so it consumes a lot of my time. Granted, I can’t be everywhere at once, reading and watching all of the latest and greatest tips, tricks, hacks, so keeping up can be a challenge.

That’s why you gotta follow the trends, right?

It’s the market talking. And they’re right.

So Snapchat. Sigh.

It started off as the sketchiest of sketch apps ever. I hope I’m not the only who thought so. The app was associated with a more risqué, secret photos that only lasted up to 10 seconds and gone ‘forever’ (although we know that the Snapcaht HQ has all of the mass data saved somewhere).

That has to make the mind wander.

Thanks to the market though, it’s gaining popularity, familiarity, and now businesses are starting to catch on.

Within time it’ll get overly saturated, much like Facebook and Instagram. Parents want to be in on the gossip, they want to be in the know, and stalk their kids… I mean be apart of their kids social life.

It’s all fun and good that it’s a crafty place to interact. 
Businesses (depending on the industry) can really create some interpersonal relationships with their customers.

I can easily imagine how mainstream popular businesses and other startups could use a platform like Snapchat. Fashion, food, fitness.

Except it is difficult for me to find the benefits of this app in my industry.

I work in the Records and Information Management (RIM) industry. A huge characteristic of RIM businesses is privacy and security. That is my challenge. In what ways can such a large platform such as Snapchat benefit a company like this?

Not every social media platform is meant for every business either. But if Snapchat takes over and dominates over everything else, will there be no other options?

What I have noticed with the growing hype of different social platforms, is that there is a leap-frog effect. Experts say to limit yourself to only the platforms that benefit you, the company, but once they realize where majority of the market is, and they’re somewhere else, they just LEAP on over, until the next thing comes out.

It all boils down to who your buyer persona is (the customer). And do they really want you following them?

Advertising in their leisure space.

What are your thoughts on Snapchat? This post is a little scattered, but I had come across a Hubspot blog and wanted to discuss somethings on my mind.

In the future I’ll make sure to have a more clear and organized post. For now, I have to go back to work and be ‘social’.