The days when websites used to be only news portals are long gone. Today, almost every site comes with a highly specific purpose and that is to drive visitors’ engagement. This is exactly why copywriting turned into one of the most powerful forces of digital marketing. In this article we discuss 7 Copywriting Tips To Boost Your Website’s Conversions.
The logic is clear — it takes a fabulous piece of written content to convince users to make a move. However, quality copywriting is everything but easy. Reports show that only about 20% of businesses are satisfied with their conversions.
According to one study, conversion rates typically range from 1% to 3%, but quality copywriting can give this figure a major boost. If you are interested in learning how to improve conversions through superior copywriting, keep reading our post!
Website Conversions: Definition and Benefits
Before we show you how to improve conversion rate through copywriting, we need to define the concept and explain what makes it so important for your website and business in general.
A conversion is any kind of activity users undertake based on your recommendation. Therefore, it can cover a wide range of actions:
- Purchasing products or services
- Signing up for email newsletters
- Registering for events
- Downloading digital products like eBooks or webinars
- Giving you a phone call
- Filling out a contact form
The number of options is huge because it depends on the nature of the business and your marketing or sales objectives. However, the fact remains that conversions represent a fundamental success factor of a website. How come?
First of all, higher conversion rates guarantee higher revenue — the profit you make is directly proportional to the number of conversions on your site. Secondly, even the smallest improvements related to conversion optimization promise to generate fresh leads.
Thirdly, conversions make your advertising campaigns more profitable because your investments pay off eventually. And fourthly, a well-optimized copy that drives a lot of conversions makes your website look more credible and authoritative.
7 Ways to Improve Conversion-Focused Copywriting
Now that you understand the purpose of online conversions, it is time to improve your copywriting skills.
You should start by analyzing the target audience — learn everything you can about their intentions, personal beliefs, feelings, interests, and so on. After all, selling products or services to high school boys and middle-aged housewives requires a completely different approach.
It’s a homework that has to be done, but now let’s take a look at seven ways to improve your conversion-focused copywriting.
- Create a standout headline
What is the first thing visitors notice when they land on your pages? They see headlines. This is why a punchline must be easy to spot, entertaining, and highly informative. You should make it fun and meaningful, allowing the audience to understand what your offer is all about.
For instance, HubSpot uses a very interesting headline: “Email loves CRM and love shouldn’t cost a thing.” It’s a simple line of text that clearly reveals that HubSpot email services are free of charge.
- Develop an actionable style of writing
The next advice is to make your voice upbeat and actionable. You cannot expect people to respond to negative or boring offers, so you need to keep it up to the point and be straightforward about your intentions. Don’t leave them any room to guess — the purpose of copywriting is to give website visitors only one solution and convince them to act according to your suggestions.
- Improve readability
Another thing you need to consider is the readability of your copy. Although it seems like a technical issue, rest assured website conversions depend on the overall appearance and readability of the content. In order to improve it, you need to:
- Write short sentences and paragraphs
- Use bulletins and numbers to separate important features
- Bold key statements and crucial figures
- Add whitespace to distinguish between different entries
- Use power words
Do you know that some words tend to perform better than others conversion-wise? These are called power words and marketers use them to drive engagement among target consumers. The list of power words is long and comprehensive, but the usual suspects of online copywriting are:
Power words proved to be highly efficient when it comes to grabbing attention and encouraging website visitors to take action, so they must become a part of your copywriting repertoire.
- Highlight benefits
Another fundamental rule of copywriting is to always highlight the benefits of your products, services, or offers in general. Take a look at Backlinko — they emphasize “free exclusive traffic tips” on their homepage. It’s a perfect example of a well-executed copy because you immediately get to see the benefits (free and exclusive), while you can notice that these are also the power words.
- Create a straightforward CTA
How can users engage with your content? The answer is simple — they do it through calls to action (CTA). For this reason, it is necessary to create a straightforward CTA button that stands out from the rest of the content and uses a simple line of text to attract visitors.
If you check college-paper.org review, you will notice two types of CTA buttons: Visit Website and Read Review. Each one is very simple and direct, which is a perfect solution for this type of content writing business.
- Don’t forget to proofread your copies
The last advice on our list may seem a little obvious, but too many copywriters still make the same mistake and fail to proofread their texts. It is one of the most important tasks because even the smallest grammar or spelling error can jeopardize the credibility of your website. Therefore, don’t forget to edit your copies and make them flawless before publishing.
Quality copywriting can give websites a major boost, but not everyone knows how to create a perfect piece of text for their landing pages. If you are dealing with the same problems, our tips could help you to overcome the obstacles and increase conversion rates. Make sure to remember our suggestions and leave a comment if you have other interesting ideas to share with our readers — we would love to see it. We hope this article about 7 Copywriting Tips To Boost Your Website’s Conversions has been helpful, and be sure to leave your comments below.
Michael Gorman is a blogger and a website analyst who writes reviews such as edubirdie scam. With more than 10 years of professional experience, Michael is a copywriting expert who loves to share writing-related advice with his colleagues and followers. Besides that, Michael is a father of two beautiful daughters and an amateur long-distance runner
Originally published at The Logo Creative | International Logo Design & Branding Studio.