Image for post
Image for post

The design industry is a crowded place, with may different routes for a creative to pursue, and not only is it increasingly difficult to distinguish your work, but also who you are as a creative — both as an inspired person and dedicated employee. In this article we discuss Landing Your Dream Job in Design

In the U.S., there are just over 286,000 people employed as graphic designers. Some work for marketing agencies or specific businesses. Many, however, are contractors or freelancers. …


Image for post
Image for post

Every business is trying to establish themselves online, and it’s important that your brand stand out from the rest. Branding your business is not just a flashy website and fancy images, there is a lot more to it than that. In this article we hare tips on How to Make Your Brand Stand Out from the Digital Crowd.

You need to work on a brand strategy that includes, positioning, awareness and other digital marketing such as SEO, Google Ads, social media, and email marketing, but all of that is more effective if you have a brand image that commands attention.

Below are a few tactics that will help sharpen your brand. …


Image for post
Image for post

When you’re about to launch your new company, there is one crucial step to follow, which can make or break the way the business will be seen in the public eye. And that crucial step is BRANDING. In this article we share 6 Simple Brand-Building Assets Every Start-Up Needs.

Branding may mean various things, though one key element is its visual identity, which is what YOU create. This would communicate what your company is all about and is usually the first interaction any potential customer would have with the company.

Because of this, designing the company’s brand identity is a vital part of establishing your business. …


Image for post
Image for post

Graphic design is an ever-evolving industry. Even if you’ve been at it for years, there are still so many new things to learn. There are a myriad of books, guides, and lectures being launched — giving them a try would be ideal. In this article, we look at Mastering Your Craft — 13 Tips to Improve as a Graphic Designer.

They aren’t the only way to better your craft, though. Below we have compiled a list of 13 tips to improve your craft. You’ll not only be able to produce better work but manage client work better too.

They’re perfect for designers that are just learning the ropes. …


Image for post
Image for post

Online marketing campaigns are developed to promote any business, product, or service using the power of the Internet. By offering a unique perspective and compelling content, such techniques create awareness and influence consumer behaviour. In this article we discuss How To Introduce Your Brand In Your Digital Marketing Campaigns.

The concept of online advertisement has been around for quite some time, but has only become a popular avenue in recent years.

As a new business, the Internet offers you a wide range of platforms through which you can introduce new offerings and gain more customers.

The importance of digital marketing can never be underestimated, especially in this day and age. …


Designer Interview With Phlip Martland
Designer Interview With Phlip Martland

Philip John Martland is a talented graphic designer based in the north west of England. For the past decade he has been in the industry designing professionally, with a total of 14 years experience and a wide knowledge in various applications.

Philip is a self-taught designer through countless hours of practise, hard work & a passion for design.

Philip Martland - Designer Quote
Philip Martland - Designer Quote

As a designer, Philip has worked with multiple clients and businesses all around the world. Including corporate companies, hip hop artists and beauty salons which have provided him with a versatile skillset to adapt to any industry and style of design.

The Logo Creative — Hi Philip I love your work and thanks for taking part in the interview. …


Image for post
Image for post

Every company needs the correct visual representation to survive the realities of the modern market. in this article we share 10 Best Tech Companies Logos & Their Analysis.

Setting everything right from the beginning is crucial since many startups fail within the first few months of their existence due to a poor branding strategy and poor logo design. Let’s get more into the details of why that happens.

Yes, brand representation is important to any business. However, when it comes to startups, it becomes vital.

Nowadays, there are hundreds of startups established every month, and it gets harder and harder to stand out from that variety. …


Image for post
Image for post

For the past 30 years, everybody — from complete novices to professional web developers — have used a variety of tools to create and maintain web presences. Over this time, the notion of web design has evolved considerably. In this article we share some Website Design Tips for Complete Novices.

We’re long removed from the days of pages that could utilise the “under construction” disclaimers and have since arrived in a world where instant digital gratification is expected.

Every day, first-time website designers find themselves facing all of the challenges that their proverbial digital ancestors once faced.

From building a basic navigational menu to deciding on aesthetics, there is a lot to consider when building a website for the first time. …


Image for post
Image for post

If you own a small business that you want to scale and promote, a website is essential for you. In this article we share 4 Essential Elements That Your Business Website Should Have.

With a well designed and SEO friendly website, you can give your business a subtle boost of qualified leads, social following and brand awareness. However, if you are new to the world of web design, you may need help.

In this post, we are discussing four must-have elements for every local business’ website.

As we are talking about your business and its promotion in the local space, it’d be best to incorporate designs and elements from the local market space. …


Image for post
Image for post

Sometimes, especially for a new designer, being contacted by a prospective client who has expressed an interest in speaking to you regarding taking on their project can be a nerve racking experience. In this article we share Steps to Follow to Crush Initial Client Meetings.

But first of all, before we get into the nitty-gritty of this article, if this is you, then a big congratulations is in order, give yourself a pat on the back, you earned it!

It’s such a great feeling even when you have been in the industry for 20 years it’s still a great feeling when you get an email from a prospective client saying something along the lines…

About

The Logo Creative™ ✏

Award Winning International Brand Identity Design Studio: Creating Adaptable Visual Identities that are Memorable & Timeless. Working With Clients Globally.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store