Know Where You Need Help

As entrepreneurs we all have things we would be happy to work on 24/7 and things we’d love to avoid doing if we can help it. The things that we’d rather not do, often take up a lot of our precious time because we drag it out either because we’re not exactly sure of how to do it or we just really don’t want to do them. Knowing what you don’t like and what you are not good at is an important step to not only improving your company, but to making your day more rewarding. Entrepreneurs, especially in the beginning, are expected to do everything.

“One of the skills of a leader is to understand your strengths and weaknesses and where to supplement your deficits with other’s skills.”

There are areas of the business that we could work at endlessly and never get tired — these parts of the business bring genuine enjoyment, fulfillment and your best ideas. There are other parts of the business that you dislike or even dread. These areas can be as draining and debilitating, as others are energizing and enjoyable. Finally, there are parts of the business that need to be done, and while you are capable of the work, you’re just not cut out for it. Unfortunately, entrepreneurs often don’t realize their deficiencies in this area. If the company needs someone to set priorities, develop a sales plan, create an investment package or determine a sales approach, and you have little experience or capability in these areas, your insistence that you take the lead can set the company back. If the bottom line is seeing results, applying a good “college try” can actually hamper the ability of the business to get the resources it needs.

Be candid with yourself. Put your ego aside and acknowledge the things that you don’t do well. Look at it this way. One of the skills of a leader is to understand your strengths and weaknesses and where to supplement your deficits with other’s skills. It is probably relatively easy to be honest about the parts of the business you don’t like. Less so in admitting the parts of the business you struggle with.

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