Christian ZeronWhat a learned watching someone spend $18M on a watchI was there. I sat at the edge of my seat, 10 pound official catalogue in lap, as Paul Newman’s personal Rolex Daytona Reference 6239 sold…Oct 31, 2017Oct 31, 2017
Christian ZeronThe “If you have to ask…” ruleWhen you’re buying luxury product, a watch, a car, a pair of Gucci loafers in a retail shop, you are buying atmosphere, cleanliness…Jun 15, 20161Jun 15, 20161
Christian ZeronHe lived The Big Short, now he bakes bread.“Now that I’m having a son, this watch will be his. And it’ll be ‘daddy’s watch.’”Jun 6, 2016Jun 6, 2016
Christian ZeronFarty bastards and their marketingI work in the watch industry. I’m the young, disruptive rebel archetype in the picture and if nothing else, I can tell you that the old…Jun 4, 2016Jun 4, 2016
Christian ZeronI audit myself (It f*ckin’ sucks)I’m self aware. I’m not sure if it’s the way I’ve always been wired or being kinda fat, pimpled and ugly in middle school messed with my…Jun 3, 2016Jun 3, 2016
Christian ZeronWhen mainstream booze aint doin’ the trickThe skinny: I allocate the time left after work and family to watches, cigars and booze. Since it’s the weekend and this is T&H, we’re…Jun 1, 2016Jun 1, 2016
Christian ZeronYou’re ruining a great watch.At Baselworld 2016, Rolex released a Daytona. Not just a Daytona, though — THE Daytona — apparently. Gone with the stainless steel bezel…May 31, 2016May 31, 2016
Christian ZeronPolitical affiliation : The Sidecar *drinks*Brandy, Triple-sec and lemon juice — The Sidecar.May 27, 2016May 27, 2016
Christian ZeronThere goes ‘corporate’ ruining everything again.We’re so used to commenting on the already broken news, just better. But this time, we’re breaking the news WOOOOOH. Citizen just bought…May 27, 2016May 27, 2016
Christian ZeronHe quit his job. Now, he does this:“The customer will come,” Davis said, palms outstretched, elbows buried in the tabletop. “The watches will sell. Everything we’re making…May 26, 2016May 26, 2016