Protecting Consumers Data on the Blockchain with the Latest Social Media Platform in the Space

The LoveChain
3 min readJan 14, 2022

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Data protection is understandably a chief concern among many who use social media and other online platforms. Research from DataProt revealed 21% of email and social media users have experienced a cyberattack at least one time.

You might be wondering how blockchain, a technology that has made many headlines over the last several years, helps effectively protect user information and consumer data.

On The LoveChain, a feature-rich social media platform themed around anyone or thing that you love, relationships, and blockchain’s immutable nature. All content is permanently protected and every user receives a unique cryptographic number that essentially represents a piece of digital ‘real estate’ free from outside influence.

Platform users can save any media to the blockchain to create a permanent keepsake free of manipulation, while still maintaining full control over how information is shared and used.

You can even earn rewards in the form of the native LOVR token on The LoveChain if you choose to share data with other profiles or third parties. However, users are not obligated to share their information which always remains secure and protected.

The immutability of The LoveChain platform means you do not have to worry about posts, comments, and other content being censored, deleted, or edited by a third-party or The LoveChain staff. Content creators on The LoveChain will even earn rewards for the number of likes and followers they generate.

Many across the world have decried censorship on traditional social media platforms like Facebook and Twitter. In fact, Pew Research wrote after conducting a survey in June 2020 that “roughly three-quarters of U.S. adults say it is very (37%) or somewhat (36%) likely that social media sites intentionally censor political viewpoints that they find objectionable.”

How Blockchain-Based Social Media Promotes Privacy, Security, and Accountability

Concerns about censorship have led many to become wary of many social media platforms. Some argue they do not have the best interest of users in mind when it comes to the management of both private user information and public content.

Digital trust service Callsign found in 2021 how 54% of surveyed consumers did not trust social media companies to keep data secure. A different study from Viasat Savings revealed how nearly half of those questioned kept their social media accounts in ‘private’ mode, with 71% of respondents indicating they took time to check out the advanced privacy settings when joining a social media platform.

The blockchain-based The LoveChain platform relies on IPFS (InterPlanetary File System) to help safely store posts, comments and other media. This system represents a distributed file storage and sharing solution and helps The LoveChain transition to full decentralisation.

The IPFS system is secure and has already dramatically changed the Internet as we know it. The LoveChain platform’s blockchain-based infrastructure all but eliminates censorship, hacking, data manipulation, and many other security and privacy concerns found on traditional social media offerings.

You can visit The LoveChain’s website to learn more about this love-focused social media and its many advantages in the midst of an increasingly decentralised world.

For more information on how The LoveChain is solving problems with social media by using blockchain technology, follow them at https://linktr.ee/lovechain

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The LoveChain

Proudly the first Social Media app that lets you turn your posts into NFTs and rewards you for your participation! Get early access! #SocialFi