PinnedThe LumeryinThe Lumery BlogLaying the foundation for a digital future: Metricon & The LumeryAs Metricon continues to leverage its position as the builder more people trust than any other in the ever-evolving digital age, it places…Sep 15, 2021Sep 15, 2021
PinnedThe LumeryinThe Lumery BlogA Match Made in Martech Heaven: REA Group & The LumeryAs REA continues to push the boundaries across technology, data and consumer experiences, they partner with The Lumery to support…Feb 21, 2021Feb 21, 2021
The LumeryinThe Lumery BlogPersonalisation isn’t dead, it’s misunderstoodThere are a lot of cheap shots fired at personalisation — as though it’s just another buzzword.Sep 13, 2022Sep 13, 2022
The LumeryinThe Lumery BlogNetwork 10: Winning the audience through content or experience?Network is setting itself apart from other services by delivering the value that their audience is looking for.Jun 20, 2022Jun 20, 2022
The LumeryinThe Lumery BlogData Governance Framework: How to level up your data management practiceWhile the term ‘Data Governance’ will be nothing new to many of you , the definition of what it encompasses has evolved in a big way.Jun 8, 2022Jun 8, 2022
The LumeryinThe Lumery BlogBring rigour to omnichannel marketing measurement with these three dimensions of attributionWe’ll explore how they work, the challenges they solve, their limitations, and how they can be used together to achieve a comprehensive…May 11, 2022May 11, 2022
The LumeryinThe Lumery BlogExperimentation as a business function: what to focus on?Experimentation as a craft is about enabling others with the knowledge, tools, and processes to achieve a stronger, more informed outcome.May 5, 2022May 5, 2022
The LumeryinThe Lumery BlogDr. Melanie Irons appointed as The Lumery’s Director of Organisational DevelopmentThis appointment signifies another strategic step that The Lumery is taking to continue being a workplace that is proactive about the…Apr 5, 2022Apr 5, 2022
The LumeryinThe Lumery BlogHow many more days will you wait until action is taken?It has been 520 days since you were first made aware that the legacy Google Analytics — Universal Analytics (UA) was being replaced by…Mar 18, 2022Mar 18, 2022
The LumeryinThe Lumery BlogRetail Analytics: A Measurement Framework Going Beyond Vanity MetricsA framework to deliver growth, nurture retention, build brand, diagnose and predict key retail influencers for marketing planning.Jan 24, 2022Jan 24, 2022
