Mar 23, 2018Getting High in HollywoodHello, legalized marijuana. Here comes the marketing. by Trevor Paperny and Todd Lombardo We work in the same geographic space as Snapchat and YouTube, not to mention a host of start-ups and other companies loosely known as Silicon Beach. So we consider ourselves being “on it” in terms of the…Marijuana4 min readMarijuana4 min read
Feb 23, 2018Perspective: Re-bundling and Speed Are the New Reality for Ad Agenciesby Amir Haque The agency world just lost one of the greats. Wexley School for Girls in Seattle announced it will shut its doors later this spring. For many in the industry this was startling news: a well-regarded creative force with impeccable credentials and a seemingly thriving business closing? The…Advertising2 min readAdvertising2 min read
Feb 9, 2018How We Helped QDOBA’s David Troll Chipotle’s GoliathSometimes it’s not about the size of your marketing budget. by Maggie Cadigan and Kristin KB Busk Imagine sitting in a room and reading the headline that all marketers fear — your biggest competitor just launched a product that might be superior to yours. …Food5 min readFood5 min read
Jan 10, 2018Not Sure What To Write About This Year? Let Our Data Be Your Guide.Our winning topics on Medium last year: the art of writing, millennial case studies, breaking news, and Trump. We also had some clunkers. by Todd Lombardo When we started publishing on Medium in the fall of 2016, we had zero followers and no promotional budget. …Social Media5 min readSocial Media5 min read
Dec 19, 2017You Don’t Have To Be U.K. Retailer John Lewis To Win ChristmasNeed a last minute holiday gift? These start-up brands combine great ideas with focused messages on social platforms. by Kylie Wu and Todd Lombardo Every year, we wait with anticipation for the newest John Lewis Christmas spot. For those who are unfamiliar, John Lewis is a department store in the…Social Media4 min readSocial Media4 min read
Dec 15, 2017Why We Talk About Netflix So Much, RIP Net Neutrality, and MoreThis is Kiss & Tell Podcast #015. Farewell, 2017. by Blake Marquis and Todd Lombardo Kiss & Tell is on iTunes! Click here to subscribe, rate and review. One year of Kiss & Tell is now on the record. At year’s end, we have lots to look back on. Two of the biggest themes that resonated for us were: Entertainment disruption. It…Net Neutrality2 min readNet Neutrality2 min read
Published in ART + marketing·Dec 6, 2017Want To Make A Better Ad? Pay Attention To How Podcasts Are Doing It.Karina Longworth’s You Must Remember This podcast is just one example of a great ad experience. by Todd Lombardo In 2017, we are breaking commuting records from Los Angeles to New York, and many places in between. …Advertising4 min readAdvertising4 min read
Dec 1, 2017This Article Was Written By A ComputerRobots are coming for your job. by Todd Lombardo “If you find yourself with writer’s block, then write about that.” This is good advice for those who swear they have nothing left, or nothing in the first place, or even worse, nothing worth saying at all, which of course isn’t…Social Media4 min readSocial Media4 min read
Nov 17, 2017Musical.ly Acquisition: Expensive or Cheap?Via Advertising Age: I was curious how this acquisition would compare historically to Insta, YouTube, Twitch, and others. by Todd Lombardo Last Friday, it was reported that Chinese company Bytedance is acquiring social video app Musical.ly for $800 million to $1 billion. What caught my attention was the valuation. Musical.ly…Social Media1 min readSocial Media1 min read
Nov 9, 2017What Hemingway Might Have Said About Facebookby Todd Lombardo Writing, at its best, is a lonely life…He grows in public stature as he sheds his loneliness and often his work deteriorates. For he does his work alone and if he is a good enough writer he must face eternity, or the lack of it, each day. …Writing4 min readWriting4 min read
