5 helpful questions to ask before writing a book

  1. Do I have an audience?
  • Subscribers to your email list
  • Your pipeline of prospective clients or customers
  • Past clients or customers you’ve already served or are currently serving
  • Members of a Facebook group that you run
  • Followers of your podcast, YouTube channel, or social media presence
  • Attendees at events you host
  • Companies where you run training sessions
  • Physical audiences at events where you speak from stage
  • Selling the book (on Amazon or elsewhere) is not a reliable strategy for biz growth. Unless you have the potential to sell thousands or even hundreds of books a month, for months on end, without discounting your list price more than 20%-30% (and trust me, few authors have this potential without writing dozens of books rather than just one), you will not make much money from book sales.
  • Your book is the means, not the end. It’s a marketing tool for the rest of your business, not the other way around.
  • Business growth happens in three ways: doing more of what you do now, doing it on a bigger scale than you’re doing it now, and charging more money for it than you are now. A book can help you do all three of those things, so start by thinking about how you want to do them and then plug the book into those efforts.
  • No ongoing business debt. If you’re paying monthly debt servicing fees out of your business operating account, you’re not ready to invest in anything but paying those debts down.
  • Consistent revenue month-to-month. If you have two $20,000 months and ten $2,000 months in a given year, your business isn’t consistent enough to support a book yet.
  • Profit left after operations. If running your biz (and paying your living costs, and paying taxes) takes up every penny you bring in, you’re either spending too much or not making enough to cover the costs of a book.

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The Master Wordsmith(TM). I help six-figure business owners write high-quality books to double their revenue within three years. heroicbusinessauthors.com.

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James M. Ranson

James M. Ranson

The Master Wordsmith(TM). I help six-figure business owners write high-quality books to double their revenue within three years. heroicbusinessauthors.com.

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