The real key to being an “authorpreneur”

  1. Write the book as quickly and cheaply as possible, usually with no rewriting and minimal editing
  2. Publish it with as much hype as possible, ideally hacking it to be an Amazon bestseller
  3. Prime the pump with as many free and/or discounted sales as possible
  4. Hope the wave you create turns into a bunch of full-price sales and/or business growth within the first 30–60 days
  5. Determine whether or not the book was a success based on these results within that timeframe
  1. First, care. Decide that the quality of the book and the value it brings to your reader is priority #1, and then make all your other book decisions based on that one.
  2. Second, strategize. Determine what value the book will give your reader, what goals it will help your business reach, and how specifically you’ll use it to pursue those goals — before you start writing
  3. Third, take your time. Quality takes time, and deep focused thought doesn’t happen in a hurry. Give yourself the time you need to make the book the best it can be AND to grow your business.
  4. Fourth, rewrite and edit. A lot. No shitty first draft ever turned into a high-quality final draft without a lot of rewriting and editing. Anyone who says different is selling something.
  5. Finally, get good help. As good as you are at running your business, to create a great book you’ll need help from people whose businesses help people create great books. Period.

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The Master Wordsmith(TM). I help six-figure business owners write high-quality books to double their revenue within three years. heroicbusinessauthors.com.

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James M. Ranson

James M. Ranson

The Master Wordsmith(TM). I help six-figure business owners write high-quality books to double their revenue within three years. heroicbusinessauthors.com.

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