
What are the Benefits of Using Video on your Social Media?
At the end of 2016, the digital marketing community predicted that video content would take over social media in 2017. As we surpass 2017’s halfway point, it’s safe to say that this prediction was spot-on. Take one look at your social platforms today and you’ll notice your feed is dominated by video — a trend that will continue to amplify due to the incredible data being gathered by social media marketers. Here are three statistics that will make you consider harnessing the power of the video.
1. Businesses using video grew company revenue 49% faster year-over-year than organizations without video
As a business owner, your marketing efforts need to be moving the revenue needle in some way, shape, or form. Whether you’re looking for branding, awareness, or direct response, video allows you to execute these objectives — sometimes simultaneously — because of its flexibility.
Want to position yourself as the leading luxury real estate brokerage in Los Angeles? Consider making a professional video which highlights all your luxury listings by air (drone footage is great) and by taking the viewers inside the homes. Run targeted Facebook ads of this video and you’ll have achieved positive ROI on branding, awareness, and you’ll likely even receive some direct response. Produce this one video and post to your social media and you’ll be increasing your chances of a direct effect to your revenue.
2. 92% of mobile video viewers share videos with others
It’s said that social media is today’s version of word-of-mouth marketing, and this statistic certainly supports a move to increase your video output. All it takes is one of your videos to be liked and shared by enough of your followers, and soon your business will be seen by thousands of people in your city, state, or even all around the world.
3. 40% of all consumers state that video increases the chance they’ll purchase a product on their mobile device
This is the reason many businesses and marketing professionals have opted for video — it’s all about sales! If 4-in-10 people who see your video now have a higher probability of purchasing your product or service, then you need to be giving them video content on a weekly, if not daily basis.
CALL TO ACTION
Video (live and recorded) is going to be the #1 medium of communication as we finish 2017 and move into the future. There is no excuse for not marketing your company through video content; it’s as simple as pulling out your iPhone and documenting your surroundings. Begin using video for your social media marketing today!
Thanks for reading. Do you use video to market your business? If so, what results have you seen? Drop a comment below! If you found this article helpful, hit the heart button below so others can see it!
