6 Tips for Writing a Great LinkedIn Profile

Writing a great LinkedIn profile these tips will allow you to fully take advantage of all LinkedIn has to offer and increase your chances of making meaningful connections. LinkedIn is a useful platform on which to expand your network, connect with companies and recruiters and stay in contact with mentors. Your LinkedIn profile should tell your professional story and ideally help you find opportunities to further your growth and connections in your field.

  1. Brand yourself Professionally

LinkedIn provides an excellent opportunity for you to articulate and convey your professional brand. Before writing, reflect on the strengths and qualities that make you unique in a professional sense. Asking yourself what key takeaways you want a recruiter or potential connection to learn about you when reviewing your profile can give you a framework for structuring and writing your content. Incorporating your unique qualities throughout will define your professional brand and help you find a strong professional fit.

2. Express your Professional Value

Don’t be afraid to highlight your accomplishments. Incorporating results-oriented language and achievements will show the value you will bring to a position, organization or partnership. Within each of your job descriptions, emphasize a few key accomplishments you made with quantified details. Rather than including your responsibilities, giving an overview of the distinct achievements you made brands you as a high-achieving, results-oriented professional.

3. Optimize your Language Use

By using SEO tactics in your profile, you can increase your profile’s visibility with keywords and phrases for which you want your profile to appear when a potential connection does a Google or internal LinkedIn search. To get started, try incorporating a variety of keywords and phrases that are common in your field and authentically describe your experience. Apply this strategy throughout your profile: include relevant keywords and phrases in your tagline, summary, job descriptions and skills section.

4. Complement your Resume & Cover Letter

Your LinkedIn profile is just one piece of your overall professional image. If you’re job searching, it’s especially important to make sure your LinkedIn page aligns with your cover letter and resume. It’s critical that your information, especially dates and job titles, is consistent across all professional documents. A mismatch in key facts will create a red flag for a recruiter and reduce your credibility.

5. Make it Personable

While your resume is a refined, professional document, LinkedIn offers an opportunity to be a bit more creative and personable — it is social media, after all. Your summary is an excellent place to infuse your personality into your profile. Using first-person writing within your summary will make your profile more personal and engaging. Aside from your summary, if you’re involved in meaningful activities, organizations or volunteer work unrelated to work, you can include them throughout your profile in the relevant content blocks to show insight into your personality and values.

6. Connect and Engage

Once you’ve polished your profile, taking the time to connect with contacts will strengthen your LinkedIn presence. Joining relevant groups and following pages and thought leaders in your field can create opportunities to connect with others possessing similar professional interests and goals. Connecting with your circle, checking in with mentors and endorsing colleagues will help you develop stronger relationships and have meaningful professional interactions through the site.

Originally published at thementat.com on April 19, 2016.