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Damian O'Farrill
Damian O'Farrill

Damian O'Farrill

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Damian O'Farrill
Damian O'Farrill
Oct 17, 2016 · 2 min read

Marketing emotions and neuromarketing

Emotional markers and Emotion

Traditionally market researchers have tried to measure feelings, which are our conscious emotional experiences. But there is a whole different world of non-conscious emotional reactions like emotional markers…

Damian O'Farrill
Damian O'Farrill
Oct 4, 2016 · 5 min read

Brain Science is Changing Marketing

“The brain is nothing more than a prediction machine, it’s always trying to figure out what will happen next. We don’t live in the present, we live in the future.”