r, and experience the voi…at enable everyone to see, hear, and experience the voice of the customers from their perspectives. Think about a safari trip, where the guide tells people what to observe, sparks their curiosity, and enables moments that build empathy.

When you think about consistency, you’re thinking about the product. When you’re thinking about current knowledge, you’re thinking about the user. They are two sides of the same coin. We’ve just noticed that the designers who spend more time thin…

…of places often have their design teams structure and document themselves like an engineering team. The truth is that designers can sprint plan, but Design doesn’t happen in sprints. Designers can estimate, but Design is unpredictable. Designers can pull Kanban tasks, but Design isn’t a linear process. Designers can ship, but Design is never finished.