Why invest in promotional corporate merchandise?

From stationery and calendars to promotional gifts and corporate clothing, promotional merchandise is a tried and tested method of raising awareness and increasing engagement between businesses and their client base.

So how has this long-trusted technique remained such an effective part of modern marketing?

Here we look at just a few reasons why promotional corporate marketing has stood the test of time and how it can create a lasting bond between your business and new and existing customers.

Acknowledging loyalty

Rewarding loyal customers is vitally important and nothing says ‘thank-you’ like a free gift! Clients and business associates will always appreciate a useful item of promotional corporate merchandise and be thankful to your business for acknowledging their custom and allegiance.

Developing positive relationships

Promotional gifts can also be key to developing relationships with new or potential clients, offering them a key visual link with your company and a caring initial interaction. At this stage of a business association, a promotional gift can go a long way to establishing a positive and lasting connection.

Brand recognition

However long you have worked with a client, it never hurts to keep your brand close to their thoughts. Frequently used items such as pens, mouse-mats and calendars or novelty gifts like cups, umbrellas and golf accessories will give customers a regular reminder of your business branding!

An assurance of quality

Giving high-quality corporate gifts is important because it indicates the standards at which your business operates and advocates the benefits of working with your company. This can also help to demonstrate the importance of a client to your company and your commitment to top service.

Find out more

Here at The Marketing Production Company (MPC) we are committed to delivering the highest quality of marketing products in a cost-effective manner that always meets your deadlines.

We position ourselves as an extension of your internal marketing team, meaning we can work seamlessly on the management, design and execution of each of your marketing campaigns.

If you would like to find out more about the services we offer, including the production of promotional corporate merchandise, please contact our friendly customer services team on 01256 352415.