The pandemic has changed everything, how we live, and how we work. It has forced us as employees, employers, service providers, and business owners to pivot away from how things used to get done. And, in turn, it has redefined success. …

How to make money in cloud computing “Every kid coming out of school now thinks he can be the next Mark Zuckerberg, and with these new technologies like cloud computing, he actually has a shot.” — Marc Andreessen, co-founder of Netscape, Facebook board member. When discussing top innovations that have changed the way we live, and how…

Not wanting to be left behind its video-conferencing counterparts (like Zoom, Microsoft Teams, Cisco Webex), Google has recently made Meet (previously Google Hangouts), its “premium conferencing product,” free to everyone. Previously, while anyone could join Google Meet calls for free, users had to have a paid G Suite account in…

Whether you work for or run a large enterprise, operate a small business, freelance, manage a family, or you’re retired, we have all been significantly affected by COVID-19. Staying home and self-isolating or quarantining to do our part to flatten the curve is the proper course. We will get through…

“Jump on in. The water’s fine,” says Clay Adams, an indie comics creator, when asked about Kickstarter and crowdfunding creator-owned comics during the Coronavirus pandemic. Adams launched a Kickstarter campaign at the end of April 2020, despite trepidation based on reports that the crowdfunding platform is planning layoffs following a…

Some time ago I was having a conversation with someone about “team perk approvals.” A team member wanted to join a “marketing” community and was hoping to get the monthly membership fee covered. “That’s great,” I said. “It’s nice to know your colleagues can get professional development support subsidized.” The Burning Question But…

Storytelling: Whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Statistics can draw us into a campaign. Humour can hook us. Shocking imagery can, well, shock us. But stories have us coming back for more. As a strategy, nowhere is this more important than…