Raise the Bar — Understanding Product/Market Fit Qualitatively, Chatbot Marketing, and more

A Product-led Approach to Sales

When approached in the right way, layering in a human sales effort into your product-led business can accelerate growth while maintaining envy-worthy unit economics.

But what should sales look like in a product-led company? The fundamentals of sales remain the same — it’s all about engaging the right people, at the right time, with relevant information.

Here’s the who, when, and how of adapting to support a product-led business.

Always Be Closing Sales

Nima Elyassi-Rad of Indie.vc details why the upfront time you invest into research (what and who) will yield dividends down the road in “Research and Lead Generation”

Peter Kazanjy of Founding Sales interviews Annelies Husmann, Director of Sales at Mode Analytics, about how she uses her Personal Work Time (PWT), winning like you’ve been there before, and why she can’t stand the phrase ‘open-door policy’ in “Modern Performance Profile”

Expand Your Marketing Funnel

Matthew Barby of HubSpot makes the case that while other channels are continuing to deliver diminishing returns, there’s a new medium for marketers to utilize to reach their customers: chatbots in “Life Beyond Email: Chatbot Marketing”

Hiten Shah of Quicksprout publishes a guide on how to use qualitative tactics to learn about whether a product has product/market fit or not in “Measuring & Understanding Product/Market Fit Qualitatively” (30 slides)

Grow Up and To The Right

Alex Turnbull of Groove outlines simple, straightforward “hacks” that anyone can (and should) implement in “3 Easy Growth Tactics That Literally Every Business Should Do Today”

John O'Nolan of Ghost talks about getting 30,000 mailing list signups, raising $300,000 on Kickstarter, and growing his open-source publishing platform to $750,000/year in “Indie Hackers Interview: Ghost”

What is Raise the Bar? Here’s more info on its focus and why we started it.

Originally published at Mattermark.