Nitin Khanna on Discontinuation of Annotations Editor by YouTube

Nitin Khanna

The YouTube Annotations Editor is being discontinued. From May 2 onwards, you will no longer be able to add new or edit YouTube annotations to your videos. All you will be permitted to do is delete the existing annotations.

If you have any prevailing annotations, they will be shown only to the people who watch videos on a desktop device.

YouTube recently announced the Annotations Editor, which launched in 2008, is being shut down for two main reasons.

1. The Rising Adoption of End Screens & Cards

End screen is the feature that adds thumbnails during the last 5 to 20 seconds of a YouTube video. YouTube has made these end screens available to the users in October.

According to YouTube, “With 60% pf YouTube’s watch time now on mobile, why go through the work of creating annotations that would not even reach the majority of your audience? End Screens and cards work on mobile and desktop, giving you a bang for your buck.”

2. Usage of Annotations has fallen by 70%

An assortment of cards has been available to the creators since March 2015. These appear at the top right corner of your video and let you link to the videos or playlists on YouTube, raise funds, and promote website and merchandises.

According to YouTube, “End screens and cards generate 7 times more clicks across YouTube than annotations. In fact, viewers generally are not fond of annotations, and on average close 12 annotations before clicking on one of them. More and more viewers turn off the annotations altogether.”

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Nitin Khanna

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A Passionate Digital Marketing Strategist in Portland, Oregon! For more information and Blog updates visit http://www.nitinkhanna.me

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